DMOU: Destination Marketing Organization University

Author: dmou

DMOU features the brightest voices in the Destination Marketing field, sharing innovative case studies and evolving philosophies.
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Genres: Business, Marketing, Non-Profit

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187: Auvis Cole • Building Trust and Collaboration with Industry Partners
Episode 189
Wednesday, 1 April, 2026

When Auvis Cole stepped into the role of Director of Discover Crystal River, he sensed a lack of organizational connectivity with his industry partners…and set out to improve those relationships. He and his team developed a program called “Partners in Tourism” that creates professional development, co-op marketing and networking opportunities for area businesses. That program has, in turn, resulted in a workforce development initiative with area schools and colleges…and the DMO is also pursuing a plan to engage Short Term Rentals that may be on independent online platforms. Oh, and in the Bonus Round? A great story of how he met one of the biggest names in music. Join us.