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DMOU: Destination Marketing Organization UniversityAuthor: dmou
DMOU features the brightest voices in the Destination Marketing field, sharing innovative case studies and evolving philosophies. Language: en Genres: Business, Marketing, Non-Profit Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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199: Brad Barnett • Insourcing to Build Authenticity and Leadership Capacity
Episode 201
Wednesday, 28 October, 2026
When one leads a Destination in one of the most remote regions of the country, one often must view their role through different eyes. And Visit Keweenah’s Brad Bennett certainly qualifies as one of the sector’s more innovative minds. From a civic-first mindset to his contrarian, deliberate choice to buck convention when it comes to destination marketing, Brad believes his philosophy has resulted in more authentic communication and increased capacity to lead destination development initiatives. Join us for this fascinating conversation with one of the bright new voices redefining Destination Leadership.
