DMOU: Destination Marketing Organization University Author: dmou DMOU features the brightest voices in the Destination Marketing field, sharing innovative case studies and evolving philosophies. Be a guest on this podcast Language: en Genres: Business, Marketing, Non-Profit Contact email: Get it Feed URL: Get it iTunes ID: Get it Get all podcast data

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183: Christine Lawson • Maximizing Global Events to Build Brand
Episode 185
Wednesday, 4 February, 2026

Santa Clara has the unique honor of hosting both the Super Bowl and FIFA World Cup matches in the same year. As we ramp up to Super Bowl 60, we speak with Discover Santa Clara CEO Christine Lawson on how her organization has prepared for this weekend’s turn on the global stage, how it informs this summer’s FIFA events and how they plan to use the visibility to gain global recognition that they are a destination for the world. Join us.

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