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Startup Success: A Podcast for Founders & InvestorsOn Startup Success, we discuss whats working right now for scaling founders and investors... Author: Burkland
On Startup Success, we discuss whats working right now for scaling founders and investors... Youll hear interviews with founders and investors who have compelling stories to share, new trends, and conversations from thought leaders and experts who have walked the walk. Each episode will dig into a crucial area of startup success: finance, entrepreneurship, fundraising, hiring, marketing, sales, and operations to help your startup or portfolio company scale. Language: en Genres: Business, Entrepreneurship, Management Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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The New Startup Go-To-Market Playbook
Tuesday, 24 March, 2026
In this episode of Startup Success, Kate sits down with Marlena Sarunac, co-founder and fractional CMO at The Company Advice, a marketing firm for startups. They help startups clarify their category, sharpen their messaging, and build go-to-market strategies that actually convert. After leading marketing from Series A to Series B at Particle Health and driving go-to-market across highly technical industries, Marlena now helps founders turn complex products into compelling narratives that resonate with buyers and drive growth. She explains how tighter capital and AI-informed buyers are reshaping startup marketing — and what founders need to do differently today.We dive into:Why the traditional startup go-to-market playbook no longer works and what to do insteadThe risks of not clearly defining your market categoryHow to develop consistent messaging that builds trust with both buyers and AI search modelsWhy shared KPIs are key to aligning teams — from engineering to marketing — around growthHow to uncover your startup's hidden growth blockers with their Friction Finder toolThis episode offers practical frameworks for founders trying to break through crowded markets and build sustainable traction. If you’re working on refining your positioning, improving your go-to-market tactics, or scaling beyond founder-led sales, this one’s a must-listen.----Stay connected with our host, Kate Adams, here on LinkedIn! 🔗 Check out the Friction Finder tool here https://www.thecompanyadvice.com/friction-finder
