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FOOTBALL BUSINESS Podcast by FBINAuthor: FOOTBALL BUSINESS INSIDE
The FOOTBALL BUSINESS Podcast takes a look at the business side of football, with experts answering practical questions in each episode. Language: en Genres: Business, Management, Soccer, Sports Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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The Future of European Football Media Rights through the lens of the German Bundesliga_ ft. Robin Austermann
Episode 47
Monday, 10 March, 2025
In this episode, Robin Austermann, Head of Europe & LATAM - Sales & Audiovisual Rights, shares insights into the Bundesliga’s media rights strategy. From tackling piracy to engaging a new generation of viewers, the league is redefining media rights through innovation to stay ahead in football broadcasting. We dived into several exciting questions: 1) The Current State of Media Rights in European Football and the German Bundesliga 2) How does Bundesliga tackle piracy and illegal streaming, especially in emerging markets? 3) How does the Bundesliga adapt to the changing viewing habits of younger fans? 4) What makes the Bundesliga’s media rights strategy different from other top leagues? 5) How will the media rights landscape change in the next five years?
