FOOTBALL BUSINESS Podcast by FBIN

Author: FOOTBALL BUSINESS INSIDE

The FOOTBALL BUSINESS Podcast takes a look at the business side of football, with experts answering practical questions in each episode.
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Language: en

Genres: Business, Management, Soccer, Sports

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Reaching the Next Generation of Football Fans on Roblox - ft. Ricardo Briceno & Alexander Mühl
Episode 54
Friday, 24 July, 2026

We talk with Borussia Dortmund and Gamefam about how football clubs can use Roblox to reach younger fans. Ricardo Briceno and Alexander Mühl discuss FIFA Super Soccer, Dortmund’s activation reaching almost seven million players, the role of gaming in kit launches, and why clubs should approach Roblox as a fan engagement platform rather than a direct sales channel.