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The NegotiationDespite being the worlds most potent economic area, Asia can be one of the most challenging regions to navigate and manage well for foreign brands. Author: WPIC Marketing Technologies
Despite being the worlds most potent economic area, Asia can be one of the most challenging regions to navigate and manage well for foreign brands. However, plenty of positive stories exist and more are emerging every day as brands start to see success in engaging and deploying appropriate market growth strategies with the help of specialists. The Negotiation is an interview show that showcases those hard-to-find success stories and chats with the incredible leaders behind them, teasing out the nuances and digging into the details that can make market growth in APAC a winning proposition. Language: en Genres: Business, Management, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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A New Era in UK-China Relations: Inside PM Starmer's Historic Visit with Tom Simpson
Tuesday, 17 February, 2026
In this episode of The Negotiation, host Todd Embley welcomes Tom Simpson, Managing Director of China Operations and China Chief Representative for the China-Britain Business Council (CBBC)—one of the leading organizations supporting UK businesses in China and strengthening bilateral commercial ties.Tom joins the show to unpack Prime Minister Sir Keir Starmer's recent visit to China—the first by a UK leader in eight years—and what it means for British business and UK-China relations. With deep expertise in bilateral trade and on-the-ground operations in China, Tom provides an insider perspective on the specific outcomes of the trip, CBBC's role during the visit, and what comes next for UK companies navigating the Chinese market.From visa-free travel to tariff reductions, Tom walks through the concrete agreements reached and explores what they mean for different sectors of the UK economy. The conversation also addresses the ongoing challenges and opportunities UK businesses face in China, and where the greatest potential lies for UK-China commercial cooperation in the years ahead.Discussion Points· Historical background to PM Starmer's visit—why the eight-year gap and how the trip came about· Whether the visit achieved a meaningful reset in UK-China relations· Specific agreements and announcements: visa-free travel, tariff reductions, and other key outcomes· CBBC's role during the trip and member reactions· Current challenges and opportunities for UK companies operating in China· Priority areas for UK-China commercial cooperation over the next few years· Key message for UK business leaders is still uncertain about China as a market
