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Advancing Racial Equity 4.0 with Shereen DanielsAuthor: Shereen Daniels
Brought to you by HR rewired, comes a podcast by Shereen Daniels, bestselling author of The Anti-Racist Organization: Dismantling Systemic Racism in the Workplace, Founder Managing Director of HR rewired and Chair of non-profit The African Diaspora Economic Inclusion Foundation. Featuring guests from all over the world, Advancing Racial Equity 4.0 seeks to inspire leaders to push past their discomfort to be part of the solution, ultimately creating anti-racist, equitable and kind workplaces. Brought to you by HR rewired, an award winning HR advisory firm with specialist expertise in anti-racism and racial equity assurance support. Join the conversation using the hashtag: #AdvancingRacialEquityWithShereen Language: en Genres: Business, Management, Personal Journals, Society & Culture Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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27. Shifting the Narrative: From Diversity to Anti-Racism
Episode 27
Saturday, 9 November, 2024
Collette Philip runs multi award-winning anti-racist brand and strategy consultancy, Brand By Me. Brand by Me help organisations harness the power of brand strategy to embed anti-racism, drive equity and tackle injustice. Collette has been building powerful brand strategy for brands for almost 25 years, both agency and brand-side, including McDonald's, Always, Veet, Clearasil Barnardo's and EE. Collette is also a celebrated writer and speaker having featured in Third Sector, Campaign, Forbes and on BBC Radio 4. Her business, Brand by Me was named a “Small Business of 2021” by Lloyds Bank and The Times and she was one of Campaign’s “40 over 40” in 2023. Collette is also co-founder of Join Our Table, an initiative to increase the visibility of Black women in the communications industries, as well as being Chair of Trustees, for Abram Wilson, a charity which creates visibility and opportunity for minoritised young talent through jazz.In this episode, I speak with Colette Phillip, founder of Brand by Me, an anti-racist branding and strategy consultancy. We explore Colette’s personal journey from advertising to launching her own consultancy and discuss the challenges of navigating systemic racism in corporate spaces.We cover:Colette’s career path and personal journey – Colette shares how her upbringing in Luton and early experiences in predominantly white environments prepared her for the advertising industry, where she faced systemic racism and burnout, ultimately leading her to found Brand by Me.Racism in the workplace – Colette explains the pressures Black professionals face to work "twice as hard" and how this narrative is rooted in white supremacy, often forcing Black employees to overwork in environments that don't value their contributions.The dilution of DEI efforts – We discuss how DEI (Diversity, Equity, and Inclusion) initiatives are often co-opted and diluted, sometimes even reinforcing white supremacy rather than dismantling it, making real progress on racial equity more difficult.Representation vs. systemic change – While representation of Black and brown people in media and advertising has improved since the murder of George Floyd, Colette notes that these visual shifts are superficial and don’t address deeper, systemic racism within organisations.Capitalism and anti-racism – Colette reflects on the challenges of engaging commercial brands in true anti-racism work, particularly when capitalist structures and practices like exploitative labor contradict the principles of racial justice.Internalized oppression and survival – We dive into how internalised oppression affects Black professionals, leading many to focus on survival rather than advocating for systemic change, and how proximity to whiteness can create a false sense of security.The importance of Black-centered conversations – We emphasize the need for conversations about anti-racism and Black liberation that are centered on Black experiences and not reliant on corporate agendas, to ensure meaningful and sustainable progress. Subscribe/follow on all major podcast platforms including Apple, Spotify and Audible, for more bi-weekly insightful conversations and if you feel compelled, leave us a comment as I appreciate all feedback!
