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I Don’t Think I’m a Content Creator” - Raunaq Rajani on Fame, Standup & Social Media Money | The Reel Deal with Aanam C
Episode 15
Wednesday, 3 December, 2025
Dive into a brutally honest, hilarious, and eye-opening conversation with Raunaq Rajani - standup comedian, creator of RelationShit, and one of India’s most viral comedy voices. In this episode, Raunaq opens up about the creator economy, CPM vs RPM, the reality of social media money, and why same views don’t pay the same. We break down his journey from open mics, viral hits, corporate shows, EIC bootcamp days, and the pressure of juggling multiple platforms. He shares the behind-the-scenes truth about anxiety, creator burnout, platform pressure, and why “fame makes you a bit of an asshole.” This episode is packed with insights on the real creator economy - why older audiences pay more, how CPM and RPM vary by tier cities, and why some views earn 7X more. If you’re a creator, comedian, or anyone navigating online work, this conversation will change the way you look at content. Topics:• Creator earnings explained (CPM, RPM, audience demographics)• Standup vs social media revenue• RelationShit IP & building online formats• Viral hits, corporate shows & early struggle stories• Anxiety of “not doing enough”• Fame, authenticity & creator burnout Chapters : 00:00:00 Stop buying views 00:01:00 I’m a sellout Raunaq 00:01:22 What pays more? 00:04:00 Relationshit Advice 00:05:00 Non comics ruin the vibe 00:07:00 Writing room secrets 00:09:30 Became a lawyer? 00:11:56 Rejection trauma 00:13:14 Academic heartbreaks 00:15:30 First open mic 00:17:00 Why bombing is essential 00:20:00 Real jobs before standup 00:21:30 THE viral moment 00:23:19 Paid bootcamp 00:25:30 The big switch 00:27:00 Identity crisis 00:28:14 The money trap 00:29:00 Crash and burn 00:30:00 Algorithm control vs stage control 00:31:00 Selling tickets vs selling yourself 00:32:46 The unexpected twist 00:33:30 Awkward confessions 00:34:00 Control freak mode 00:39:00 Volume vs craft 00:44:50 Editing struggles 00:45:57 His brutal thesis 00:47:00 Andrew Tate's fame 00:52:29 Skills vs virality 00:54:27 Live show chaos 00:55:39 Rapid Fire 00:59:45 NOT a sellout 01:02:12 Giving Raunaq advice #RaunaqRajani #RelationShit #CreatorEconomy #StandupComedy #IndianComedians #CPM #RPM #YouTubeEarnings #ContentCreatorLife #PodcastIndia #TheRealDealWithAanamC Learn more about your ad choices. Visit megaphone.fm/adchoices
