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OnBD with ALFALF Insights brand-new series focusing on everything you wanted to know about business development Author: Ultimate Content
Are you ready to level up your sales game? Welcome to OnBD with ALF, the podcast that brings you the best advice and success stories from industry leaders in media and advertising. Each episode, we tackle the challenges of new business to help you elevate your own sales strategy. If you're in business development and looking to sharpen your sales techniques, discover actionable insights, and stay ahead of the competition, you're in the right place. If you want to do business with the UKs leading brands, request an ALF Insight demo. Hosted on Acast. See acast.com/privacy for more information. Language: en Genres: Business, Careers, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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How News UK is Using AI to Transform Advertising
Episode 13
Thursday, 26 March, 2026
In this episode, Amanda Rosevear, General Manager for ALF Insight, is joined by Charlie Celino, Commercial Services Director at News UK. Charlie shares insights on navigating the evolving media landscape, the impact of AI on news and advertising, and proactive strategies for future success. Discover how News UK is leveraging technology and innovation to stay ahead in a turbulent industry. 00:00 Introduction and Background of Charlie Celino02:59 Role of Commercial Services Director at News UK04:45 Challenges in the News Industry: AI and Trust06:21 Advertiser Relationships and Brand Safety Concerns13:02 Proactive Strategies in a Changing Landscape16:09 Embracing AI: Opportunities and Internal Initiatives22:24 Revolutionising Sales with Digital Tools31:16 The Future of Media Consumption34:37 Quickfire Insights on Sales and Authenticity40:24 Charlie’s life as a movie and favourite hype songs If you want to do business with the UK’s leading brands, request an ALF Insight demo. Hosted on Acast. See acast.com/privacy for more information.
