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OnBD with ALFALF Insights brand-new series focusing on everything you wanted to know about business development Author: Ultimate Content
Are you ready to level up your sales game? Welcome to OnBD with ALF, the podcast that brings you the best advice and success stories from industry leaders in media and advertising. Each episode, we tackle the challenges of new business to help you elevate your own sales strategy. If you're in business development and looking to sharpen your sales techniques, discover actionable insights, and stay ahead of the competition, you're in the right place. If you want to do business with the UKs leading brands, request an ALF Insight demo. Hosted on Acast. See acast.com/privacy for more information. Language: en Genres: Business, Careers, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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Exploring the Evolution of Media Sales with James Walmsley from Immediate Media
Episode 12
Wednesday, 25 February, 2026
In this episode of OnBD with ALF, Amanda Rosevear, General Manager of ALF Insight, chats to James Walmsley, Ad Director at Immediate Media. James shares insights from his career in media sales, including what he loved about his early days at MTV and why he’s stayed at Immediate Media for so many years.He discusses the industry's challenges, including the shifting digital landscape and the resurgence of print media. James also tells us about the idea behind Atria, a new collaborative initiative among major UK publishers aimed at simplifying media buys and driving investment into trusted, editorial brands and why he thinks joining forces with ‘competitors’ is a positive move. 00:00 Introduction00:47 James’s Career Journey04:11 Life at Immediate Media05:56 Challenges and Innovations in Publishing07:27 Focus on Video and Social Content09:14 Subscriber Growth Strategies12:40 Launch of Atria: A New Marketplace20:31 The Future of Publishing and AI22:06 The Importance of Human Connection in Media23:15 The Value of Trusted Brands24:56 Launching a New Initiative25:59 James's Passion for Media Sales29:03 The Future of Print and Digital Media31:42 Advice for Aspiring Salespeople36:00 James's Career Reflections and Hype Song37:39 Conclusion and Final Thoughts If you want to do business with the UK’s leading brands, request an ALF Insight demo. Hosted on Acast. See acast.com/privacy for more information.
