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Local Marketing SchoolAuthor: Local Marketing School
Welcome to the Local Marketing School podcast, your go-to resource for hyperlocal marketing strategies. Join host, Emily Steele, CEO and Co-founder of Hummingbirds, and her guests to learn the most effective ways to drive brand awareness and sales using localized strategies. Tune in to keep your finger on the pulse of what's working in local marketing today! Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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#5: Staying Authentic while Scaling a CPG Brand | Nola Morris, Thelma’s Treats
Episode 5
Wednesday, 15 May, 2024
This week, Emily chats with Nola Morris, Chief Marketing Officer of Thelma’s Treats. Thelma’s was founded by her brother and named after their very own great-grandmother, Thelma. Nola has 20 years of experience across multiple industry verticals including financial services, tech, fashion, and consumer packaged goods. In this episode, Nola discusses her responsibilities as CMO, the tactics used to reach new customers and generate sales, and maintaining authenticity as a brand while growing rapidly! TUNE IN FOR TOPICS LIKE 1:15 Thelma’s brand origin story 2:59 Nola’s career journey 4:18 The day to day as a CMO 8:29 Grocery as a mix of new school and old school marketing 9:33 Evolution of cookie ice cream sandwiches as a category 11:48 Taking your brand from farmers markets to the next level 16:40 Tactics to reach people in new retailers & zip codes 20:38 Understanding retail media programs 25:02 Buyers being more aware of where their dollars are going 27:43 Maintaining an authentic brand with national distribution 30:28 What’s next for Thelma’s Listen to this week’s Local Marketing School conversation! Other episodes you'll enjoy if you enjoyed Sarah’s episode: #1: The Power of Everyday People in Influencer Marketing | Charise Flynn & Emily Steele | Hummingbirds #3: Transitioning from Events to Ecommerce | Emily Harpel, Art of Sucre Don't hesitate to reach out! We'd love to hear from you on Instagram and find out which episodes you're enjoying the most. Your feedback is so important to us! Please take a moment to rate the show and leave a review - it supports our ongoing Local Marketing School journey and helps us develop more content that addresses what you’re hoping to learn more about! Follow along with Nola: LinkedIn Meet Thelma’s: Website | Instagram | TikTok | Facebook Connect with Host Emily: LinkedIn | Instagram Follow Local Marketing School on Social: Instagram | TikTok | YouTube Follow Hummingbirds on Social: Instagram | LinkedIn | Facebook Ready to work with local influencers? Download our free guide! Curious what type of influencer you should be working with? Take our quiz! This podcast is produced by Hummingbirds. Learn more about Hummingbirds at hummingbirds.com.
