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BuzzStream Digital PR and Link Building PodcastAuthor: BuzzStream
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From Pickle Chocolate Shakes to Fake Athletes: Inside Creative PR Campaigns
Episode 33
Wednesday, 11 March, 2026
What separates a forgettable digital PR campaign from one that actually gets coverage, links, and results? In this episode, Vince sits down with Katy Powell — PR director and co-founder of Bottled Imagination — to talk about what it really takes to build creative campaigns that stand out.They get into everything: how to stress-test ideas before you pitch them, why you should be thinking more like an ad agency, how to mitigate risk when going big, and what "So What Reporting" actually means for your clients. Plus, Katy shares the stories behind two standout campaigns — a fake footballer designed to raise gambling awareness, and a very unusual protein shake flavor event involving pickles and chocolate.If you're in digital PR and feel like you've been stuck doing the same thing over and over, this one's for you.⏰ Timestamps00:00 – Introduction02:26 – What makes Bottled Imagination so creative?06:02 – How to stress-test a campaign idea08:27 – What actually makes an idea press-worthy?13:38 – The ProteinWorks pickle & chocolate campaign18:04 – Overcoming data and execution challenges21:43 – Getting the data you need (and the AI trap to avoid)29:11 – The Jordan Rees fake footballer campaign33:03 – How to measure creative campaigns beyond just links35:54 – "So What Reporting" explained🔗 Links and resourcesFull post: https://www.buzzstream.com/blog/creative-digital-pr-podcast/Bottled Imagination: https://bottledimagination.comConnect with Katie on LinkedIn: https://www.linkedin.com/in/katy-powell-333717127/Try ListIQ (media list building tool): https://www.buzzstream.com/listiq/BuzzStream: https://buzzstream.com---💬 Have a question about creative digital PR? Drop it in the comments!👍 If you found this useful, like and subscribe for more episodes on digital PR, link building, and content strategy.
