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BOOKED | The Podcast That Helps You Get Booked on More PodcastsAuthor: Spencer Carpenter / Outlier Audio Amanda Foley / Curate Your Soul Intuitive PR
Getting booked on podcasts is one of the most effective ways to build authority, relationships, and real opportunities. Most people are doing it wrong. Booked shows you how it actually works. Co-hosted by Spencer Carpenter (Outlier Audio) and Amanda Foley (Curate Your Soul PR), with 35 years in PR and 4,000 interviews booked, this show breaks down what hosts care about, why pitches get ignored, and how to turn podcast appearances into real growth. Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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The Truth About Pay-to-Play Podcasts
Episode 13
Tuesday, 8 September, 2026
Pay-to-play podcasts have a bad reputation, but paying for an interview isn't automatically a bad marketing decision. We break down the difference between earned and paid podcast appearances, when paying can make sense, what you should actually get for your money, and why a $150 opportunity and a $15,000 placement need to be evaluated very differently. Most importantly, whether you pay $10 or $10,000, you need to be comfortable with the possibility that the interview produces no direct return.Key TakeawaysPaying to appear on a podcast isn't inherently unethical or a bad marketing decision.Earned appearances carry different credibility than paid placements, but both can have strategic value.Small fees can be reasonable when they cover production or come with access to a legitimate, aligned audience.Higher-priced placements should be evaluated based on audience, distribution, promotional assets, and potential business value.Even shows that charge for appearances may offer earned opportunities when your pitch provides enough value to their audience.No paid podcast placement guarantees sales or leads, so the content, credibility, relationships, SEO, and other benefits need to justify the investment even if direct ROI never comes.Connect with Us:Spencer Carpenterhttps://www.outlieraudio.com/https://www.linkedin.com/in/spencercarpenter/Amanda Foleyhttps://www.curateyoursoul.com/https://www.linkedin.com/in/amandafoley/Want to get booked on podcasts today? FIRST - Download my free KAOR Worksheet so you can identify and target the right topics and the right podcasts that align with your audience and build real credibility and opportunity - https://outlieraudio.com/worksheetTHEN - Join Podmatch, a platform that will match you with hosts looking for your exact skill sets: https://www.joinpodmatch.com/spencercarpenterFINALLY - Get yourself a proper mic and supplemental lighting so you can look and sound the best when going on podcasts.Mic Recommendations:Shure MV7+ Mic: https://amzn.to/3F0p5s6 (Industry Recommended - Premium)Blue Yeti USB Mic: https://amzn.to/4334v2m (Industry recommended)FIFINE USB/XLR Dynamic Mic: https://amzn.to/4ke9x3c (Budget-friendly)If you don’t already have an external light source at your desk, we recommend getting this one that clips right to your monitor: https://amzn.to/4mgE68N
