Masters of Craft

Author: Chris Denson

From the team behind the top-ranked Innovation Crush interview series, Masters of Craft explores the life and times and minds of some of the world's greatest thought leaders in business and beyond. Created and hosted by Chris Denson and Caleb Thorpe, the show serves up a giant helping of some of the best minds around the world, all with a heaping side of occasional bad jokes. Listen. Enjoy. Repeat.
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Language: en

Genres: Business, Society & Culture

Contact email: Get it

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#13: Elizabeth Rosenberg -- Opening the Branding Portal
Thursday, 11 January, 2024

Whether we're a Fortune 500 company at the top of our game, a founder with a unique point of view, or a seasoned executive on the rise, every day we're figuring out new ways to consistently engage people in our brand stories. The nuances of creating ways to cut through the clutter, defining and expressing authenticity for ourselves, all while staying technologically and culturally relevant is a labyrinth of choice and opportunity. As the former Global Head of Communications at 72 & Sunny (whose clients range from the NFL to Sonos to Amazon), Elizabeth Rosenberg is no stranger to the world of high-impact storytelling. In 2020, she founded The Good Advice Company -- designed to strengthen personal brands for individuals and organizations with one small additional skill set -- her psychic abilities. The Good Advice Company works with c-suite executives, renowned creatives, owners, and other high performers on defining and sharing their personal brands. In this episode, Elizabeth walks us through the many pitfalls and opportunities in PR, the difficulties in publicly applying her metaphysical ability to business, the power of saying "I don't know" in trying times, the growing influence of technology and fake news, and much more. Recorded in partnership with Will I Am's FYI.AI platform. Music by Mega.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.