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Open Market  

Open Market

A pod on building companies in the advertising industry

Author: Joe Zappa & Eric Franchi

Open Market is a podcast about building companies in the advertising industry. This is not another news podcast. Rather, hosts Eric Franchi and Joe Zappa dive into the stories of successful companies to help listeners understand how to replicate that success. Guests such as Brian O'Kelley, Jonah Goodhart, and the Vanderhooks join to share their advice.
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Language: en

Genres: Business, Entrepreneurship, Marketing

Contact email: Get it

Feed URL: Get it

iTunes ID: Get it


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Episode 116- Mediaocean AI Ventures: Bill Wise and Guy Kuperman on Adtech’s Next Wave
Tuesday, 22 September, 2026

Mediaocean’s Bill Wise and Guy Kuperman join Joe and Eric to discuss the launch of AI Ventures. Building an AI product is getting easier. Finding customers, earning trust and making it work across adtech? Still hard. They explain how Mediaocean plans to help founders and why Bill thinks plumbing is sexy.

 

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