Open Market

A pod on building companies in the advertising industry

Author: Joe Zappa & Eric Franchi

Open Market is a podcast about building companies in the advertising industry. This is not another news podcast. Rather, hosts Eric Franchi and Joe Zappa dive into the stories of successful companies to help listeners understand how to replicate that success. Guests such as Brian O'Kelley, Jonah Goodhart, and the Vanderhooks join to share their advice.
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Language: en

Genres: Business, Entrepreneurship, Marketing

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Ibotta CRO Chris Riedy on Evolving from Founder-Led Sales to a Sales Machine
Episode 96
Tuesday, 28 April, 2026

Ibotta CRO Chris Riedy joins Eric Franchi and Joe Zappa to break down one of the hardest transitions for startups: evolving from founder-led sales to a real sales organization. They discuss what great founder-led sales looks like, why the transition can break momentum, and how to professionalize without losing what made the company work early on. Chris shares how to structure teams, hire the right mix of talent, and build a strong partnership between CEO and CRO. They also cover how the shift to outcomes-based advertising is changing sales, where marketing should support, and what founders need to do to scale effectively.