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Open MarketA pod on building companies in the advertising industry Author: Joe Zappa & Eric Franchi
Open Market is a podcast about building companies in the advertising industry. This is not another news podcast. Rather, hosts Eric Franchi and Joe Zappa dive into the stories of successful companies to help listeners understand how to replicate that success. Guests such as Brian O'Kelley, Jonah Goodhart, and the Vanderhooks join to share their advice. Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Eric Interviews Joe: The Sharp Pen Story and CEO Evangelism
Episode 93
Tuesday, 7 April, 2026
Eric Franchi turns the tables and interviews co-host Joe Zappa on the founding story of Sharp Pen, how the agency evolved into a CEO evangelism machine, and what’s broken about traditional PR that they set out to fix. They dig into the company's product-market fit moment, what didn’t work early on, the biggest client wins and failures, and how Joe gets executives to say things they’d never put in a press release. They also cover where Sharp Pen goes next and what advice Joe has for adtech CEOs looking to build a voice in a noisy market.
