Inside AsembleAI: DeepTech, AI & Science

Author: Mac & Sam

AsembleAI brings you thought-provoking conversations at the nexus of artificial intelligence, innovation, and leadership. In each episode, hosts Mac and Sam, veterans in data and tech world, sit down with AI researchers, fastscaling founders, Fortune500 executives, and pioneering technologists to reveal how AI is reshaping business strategy, sparking breakthrough product development, and guiding executive decisions. Tune in for actionable insights, compelling case studies, and forwardlooking perspectives on the promises and pitfalls of AIdriven innovation.
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EP 52: Shadow AI: Why $10.3M is Costing Your Organization More Than You Know
Episode 52
Tuesday, 14 July, 2026

Shadow AI is costing organizations $10.3 million a year—more than malicious insider threats combined. Employees are using AI tools nobody approved, on data nobody's tracking, and most leadership teams have no idea it's happening at this scale. Banning AI doesn't work. You can't solve this with another policy PDF nobody reads. You need real behavioral change. In this episode, hosts Sam Dey and Mac Goswami sit down with Kate Marshall-founder of TheGrai and author of AI at Work—to expose why most enterprise AI rollouts fail at the most critical layer: getting people to actually adopt and stick with new tools and processes. What You'll Learn: 🔹 The $10.3M Shadow AI Problem — What that number actually represents and why banning AI just drives it underground 🔹 The Maturity Model Trap — Why organizations get stuck between Level 1 (Awareness) and Level 2 (Shadow AI), with leadership presenting vendor demos while employees silently use unapproved tools 🔹 Why Generic Training Fails — The fatal flaw of all-hands lunch-and-learn sessions and what role-specific, sticky AI training actually looks like in practice 🔹 The Habit Layer™ Framework — Kate's proprietary methodology for turning one-time training into lasting behavior change 🔹 Data Hygiene as the Foundation — Why cleaning up your downloads folder, emails, and redundant files is where AI transformation actually begins 🔹 The Book: AI at Work — Why Kate wrote a 3-chapter workbook for non-technical professionals instead of another theory-heavy guide Kate's Closing Insight: "Adoption is not a training day. It's a habit. You have to give employees not just access to tools, but time, space, and role-specific guidance to actually learn how to use them." Key Takeaway: The gap between knowing about AI and actually using it effectively is the difference between organizations that transform and those that waste millions on failed pilots. Connect with Kate Marshall: Website: katemarshall.ai LinkedIn: https://www.linkedin.com/in/kate-b-marshall/ Book: AI at Work Subscribe: Spotify | Apple Podcasts | Amazon Music | iHeart Radio | YouTube #ShadowAI #AIAdoption #HabitLayer #AIatWork #ChangeManagement #EnterpriseAI #AsembleAI