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FutureProof Advisor PodcastFutureProof Advisor is your path to doubling your financial advisory business and building a legacy. Author: Matt Reiner
The FutureProof Advisor is built to help financial advisors unlock their full potentialnot just by growing their business, but by becoming the best version of themselves and their firms. Through deep industry insights, real-world strategies, and personal transformation, FutureProof Advisor is your path to doubling your business and building a legacy. Language: en Genres: Business, Entrepreneurship, Investing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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The Advisor's Forgetting Curve
Episode 237
Wednesday, 28 January, 2026
We like to believe we remember more than we actually do. In this episode of The FutureProof Advisor, I explore the uncomfortable reality of the forgetting curve—and why it quietly undermines even the best client relationships. Within hours, much of what we hear fades. Within days, most of it is gone. For advisors, that gap isn’t just a productivity issue—it’s a trust issue, especially when clients assume the details they shared still live clearly in our minds.The real challenge isn’t collecting information; it’s making sense of it. CRMs are great at storing data, but they weren’t designed to help us connect ideas, patterns, and insights across time. I talk about the difference between managing data and managing knowledge, and how tools like AI note‑taking and structured systems can reduce cognitive load without distancing us from the relationship. When information is organized around action—not just compliance—it becomes easier to spot what matters and respond with intention.Future‑proofing a firm doesn’t mean remembering everything. It means building systems that surface the right insights at the right moment. By accepting our human limits and pairing them with thoughtful processes and technology, we can stay present in conversations without constantly relearning our clients from scratch. The goal isn’t more information—it’s better continuity, deeper trust, and advice that feels personal because it actually is.
