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Author: Kraig Fahey

Market segmentation
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Market segmentation.
Sunday, 7 March, 2021

Market segmentation is the first step in selecting market target and welly accepted as the key element of modern marketing and strategy development. A market consist of actual and potential buyer of a product, who's the ability and willingness is to buy what he/she needs for the satisfaction through the exchange relationship. Market segmentation is the process whereby the market is divided.