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Publish & ProsperAuthor: Matt Briel & Lauren Vassallo
Where publishing, ecommerce, and marketing collide. Brought to you by Lulu.com. Language: en-us Genres: Arts, Books, Business, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Plot Twist: Indie Authors are Landing More Traditional Publishing Deals than Ever
Episode 111
Wednesday, 18 March, 2026
In this episode, Matt & Lauren explore the rapidly rising trend in indie authors signing major traditional publishing deals. The real plot twist? These days the authors are the ones with the negotiating power and leverage. We talk through:🔮 How media influences publishing trends💡 Outdated self-publishing stigmas (and what publishers are actually interested in)🤔 Why indie authors would want to secure a publishing dealAnd answer a few key questions to help indie authors interested in securing traditional publishing deals! Listen wherever you get your podcasts, or watch the video episode on YouTube.Dive Deeper💡 Listen to These EpisodesEp #36 | The Indie Author’s Guide to Self-Publishing vs. Traditional PublishingEp #65 | How to Copyright the Copy That You WroteEp #71 | International Book Rights for Indie Authors💡 Explore These ResourcesWall Street Journal (Paywalled) | Interview with Hugh HoweyWired (Archive) | Interview with Hugh HoweyPublishers Weekly | Book Deals FeedSound Bites From This Episode🎙️ “This is an opportunity for you to have a team of people that are helping you with your brand expansion, or with getting you in front of new audiences or licensing your, your foreign rights or your media rights and handling all that for you.”🎙️ “The point is, you have leverage and you can use that to get a more flexible contract and something that works better for you.”🎙️ “Anytime you can break norm, anytime you can affect, you know, some mundane, archaic practice that's been in place for hundreds of years? Do it. And this is just another example of that. And whether you want to chalk that up to they're just a business and they're following the dollars, who cares? There’s evolution happening.”💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more. 💀 Find us on Facebook, Instagram, and LinkedIn at luludotcom!💀 Email us at podcast@lulu.com💀 Sign up for our mailing list.
