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Sell With AuthorityAuthor: Predictive ROI
The Sell with Authority Podcast is all about helping marketing agencies sell more of what they do for a higher price. How do you attract a steady stream of well-prepared prospects into your sales pipeline? How do you step away from the sea of competitors so you stand out? How do you price your services? How do you get clients to say yes to your proposal? Each episode contains valuable insights, recommendations, and tangible examples of best practices not theoretical prose. Every step every tool you need to establish your authority position, to grow and nurture your audience, and to sell more of what you do is all here in full transparency. The podcast is hosted by Stephen Woessner, CEO of Predictive ROI. And Drew McLellan, CEO of Agency Management Institute and co-author with Stephen of the book "Sell with Authority", will be a frequent guest expert and contributor. Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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From Authority to Demand, with Stephen Woessner
Episode 196
Wednesday, 4 February, 2026
For the last 4+ years, our Sell with Authority podcast has focused on one core idea: how to help agencies own and monetize their position of authority. When agencies choose a niche, commit to a point of view, and teach what they know in service of the right audience, something powerful happens. They become recognized. Their thinking travels. And prospects begin to show up more prepared, more confident, and more aligned. But over time, another pattern emerged for our team, and we took it into the Predictive Lab to test it out. Agencies that have built an authority position may no longer struggle to be seen. They struggle with creating and activating demand. Prospects know them. Prospects respect them. Prospects may even believe they're the right agency to choose. And still… they wait. In this final episode of Sell with Authority, Stephen reflects on what the podcast set out to do, why it worked, and the natural next question that follows once authority is established: What do you do with attention once you've earned it? This episode introduces an important distinction: Authority earns attention. But demand…turns attention into action. What you'll learn in this episode: Why authority alone no longer creates movement The difference between passive trust and activated demand How intrigue, curiosity, and desire influence decisions Why inbound and outbound aren't opposites — but incomplete without each other What it really means for an agency to be in demand This episode also marks the close of the Sell with Authority chapter — and opens the door to the next conversation with the launch of The In-Demand Agency Podcast.
