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Breakthroughs  

Breakthroughs

Author: Pfizer

Healthcare in the modern world is changing rapidly. To help make sense of todays challenges and tomorrows innovations, Dr Ellie Cannon invites Pfizer UK leaders and a variety of experts from across the pharmaceutical industry, life sciences and patient community to discuss the most pressing healthcare topics. Produced and funded by Pfizer Ltd. PP-UNP-GBR-13569 / October 2025
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Language: en

Genres: Health & Fitness, Life Sciences, Medicine, Science

Contact email: Get it

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Part of the Story: Sherlock Holmes and The Adventure of the Silent Hiss
Episode 14
Monday, 15 December, 2025

Despite recent scientific progress, society and particularly the media oversimplifies, or sensationalises cancer. The way that cancer is portrayed does not reflect the reality for patients today.  We’ve created a new chapter, ‘The Adventure of the Silent Hiss’, to ‘The Return of Sherlock Holmes’ collection of short stories, which sees the famous detective navigate a cancer diagnosis while successfully solving another mystery.  Written in collaboration with patients and narrated by voice actor and cancer survivor, Brett Harman, the new chapter aims to shift the narrative to better reflect the fact that advances in treatment and detection are helping many people with the disease live better and longer lives. Whether cancer comes at the beginning, middle or end of a person’s life, it is never the whole story and does not need to define it.  This story, inspired by characters created by Sir Arthur Conan Doyle, was commissioned and funded by Pfizer Ltd. It takes artistic licence but is informed by insights from people living with cancer. It is intended for the UK general public and is not meant to replace the advice of a qualified health professional. PP-UNP-GBR-13946  / December 2025 Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

 

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