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Content and Conversation: Organic Growth Insights from Siege MediaAuthor: Siege Media
Using the techniques that have helped cement 148,646,000 in yearly traffic value for their clients, Siege Media and founder Ross Hudgens dive into the executional nitty gritty of what makes content rank, and how to get content shared. Topics include content marketing, SEO, digital PR, user experience and more. Language: en-us Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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How Zapier Became the 5th Most Cited Site in AI
Episode 119
Tuesday, 29 September, 2026
Siege Media CEO Ross Hudgens flies solo for a case study episode on Zapier, one of the most cited domains in LLMs and a name almost anyone in B2B or SaaS will recognize from their own citation reports.Drawing from a longer chapter in his upcoming book on GEO with Wiley, Ross breaks down why Zapier shows up in roughly 80% of the bottom-funnel prompts it cares about, and why it ranks fifth among cited domains in B2B, behind only G2, Facebook, YouTube, and Reddit.Ross walks through the pieces behind that visibility: an integration library that lets Zapier write about thousands of tools without competing with them, a deep bench of editorially rigorous "best of" and "versus" articles, digital PR built on survey-driven data studies, and an actively curated Reddit community. He also takes on the big objection, whether citations actually drive business, with Zapier's own numbers: 40% of visitors now find them through LLMs, and 25% of signups are attributed to AI.Get the book to read more about Zapier: https://www.siegemedia.com/geo-bookShow Notes0:00 Why Zapier as a case study 0:36 Zapier's bottom-funnel AI visibility 1:05 Top 20 most cited domains, 5th in B2B 2:02 The integration library advantage 2:56 Best-of listicles and versus articles 4:42 Why versus content drives LLM visibility 5:32 Premium design and editorial standards 6:58 Digital PR and data studies 7:28 Building a Reddit community 9:10 Do citations actually drive pipeline? 10:48 The book and final thoughtsShow LinksPreorder "Generative Engine Optimization: The Definitive Guide to AI SEO" by Ross Hudgens: https://a.co/d/0a4oRiI5Subscribe for weekly episodes: https://bit.ly/3dBM61fListen on Apple: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsMFollow Ross on X: https://twitter.com/rosshudgensFollow Siege Media on X: https://twitter.com/siegemediaEmail Ross: ross@siegemedia.com Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing
