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Food Business Marketing Podcast | Brand Strategy, Sales, & Growth for Food & Farm BrandsAuthor: Katie Mleziva & Clint Matthews Food Brand Strategy, Sales & Growth
The Food Business Marketing Podcast helps food business owners and farmers build stronger brands, make better decisions, and grow businesses that are easier to choose. Hosted by Food Brand Strategist Katie Mleziva and co-hosted by food entrepreneur and sales leader Clint Matthews, each episode explores the real-world decisions that shape successful food and farm businesses. Whether you're launching a new product, refining your brand positioning, rebranding your business, prioritizing growth opportunities, improving your marketing, or developing a sales strategy, you'll find practical insights you can put to work right away. Topics include: Food brand strategy Brand positioning and messaging Food marketing Consumer insights Product portfolio decisions Food business growth Farm marketing Food sales strategy Leadership and decision-making Building a business aligned with your values If you're asking questions like: What do I want my brand to be known for? How do I stand out in a crowded market? Which opportunities should I pursueand which should I decline? How can I make my business easier to choose? How do I align my marketing, sales, and operations around a clear strategy? How can I train my team on my strategy? This podcast is for you, and you'll find new episodes every Wednesday, so be sure to follow. Let's go shake up shopping carts! Brought to you by Real Food Brands (www.RealFoodBrands.com). Join Katie and other food business owners to continue the conversation by joining the free Real Food Brands Marketing Round Table group on Facebook! Language: en Genres: Business, Entrepreneurship, Management Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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207. How Your Financials Can Help Avoid Expensive Mistakes as Your Food Business Grows | with Abby June Richards, The CPG CFO
Episode 207
Wednesday, 7 October, 2026
As your food business grows, the decisions get bigger too. You might be adding a retailer, investing in equipment, hiring someone, launching a new product...or all of the above! And as you know, any mistakes can get more expensive as the stakes get higher. The good news is that your financials aren't just there to tell you what already happened. They can help you look ahead, pressure-test decisions, and potentially avoid an expensive mistake before you make it. In this episode, Clint and I are joined by Abby June Richards, founder of The CPG CFO, to dig deeper into financials as one of the eight strategic priorities from our Business Maintenance Check series. We talk about the difference between looking at your financials in the rearview mirror versus using them to help guide what comes next, including how to think through decisions around debt, equipment, product profitability, margins, and growth. Abby also shares her CASH FIGHT framework and why avoiding preventable financial mistakes becomes increasingly important as your business grows. One of my favorite parts of the conversation is where it ultimately lands: ALIGNMENT. Something Clint & I talk about ALL the time related to your brand strategy and business strategy! Financials are one lens for making a decision. Your goals, market information, values, brand strategy, and the other areas of your business matter too. The goal isn't to optimize one area in isolation. It's to understand how the pieces work together so you can make intentional decisions that support the business and brand you're working to build. In this episode, you'll hear: Why your financials can be a forward-looking decision-making tool What Abby looks for when assessing the financial health of a growing food business How to pressure-test investments in equipment, capacity, and debt before committing Why understanding the full cost of a product can help you catch an expensive mistake before launch When bringing in deeper financial expertise may make sense Abby's CASH FIGHT framework for understanding where cash is coming from, where it's going, and where problems may be hiding Why brand strategy and financial information can work together to help you make more aligned decisions as you grow Resources BUSINESS MAINTENANCE CHECK SERIES PLAYLIST The CPG CFO website (find the CASHFIGHT framework here) Get your Brand Checkup Scorecard HERE! Ready for more strategic support? SET UP AN INTRO CALL Subscribe HERE to my weekly email for a brand insight + 3 practical ways to apply it each week. This week you'll find more details to help you think through your intentional customer journey. ------- Have a great week -- see you in your inbox Friday (be sure to join my list!), then back here next Wednesday. Let's go shake up shopping carts! 🛒 Katie & Clint
