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Food Business Marketing - Strategy Tips to Build a Brand That Stands OutAuthor: Katie Mleziva - Real Food Brands
Looking for ways to grow your natural food business or family farm business into a strong local, regional or national brand? Find actionable tips and insights from Food Brand Strategist, Katie Mleziva, to DEFINE, ALIGN, & ACTIVATE your brand strategy to set your food brand apart and align everything you do around that North Star. You will also hear from Clint Matthews, cofounder of Start Right Foods, about food business sales strategy. Clint has a unique perspective and useful tips about working with buyers, brokers, distributors and more. Focusing on cohesive, compelling, and consistent food branding and sales will help you build a business you love and make meaningful connections with your ideal audience, team, buyers, suppliers, influencers, and investors. The Food Business Marketing Podcast (formally known as the Real Food Brands Marketing Podcast) answers critical food business strategy questions that will help food entrepreneurs take a brand-first approach, including these Top 10 questions: 1) What sets my food business apart? 2) How do I prioritize all my different ideas for my food business? 3) Who is the ideal customer for my food business? 4) What is brand strategy and brand management? 5) How can I lead my team to help build a strong brand? 6) What is a step-by-step approach to define my food brand? 7) What is the difference between a product feature and a consumer benefit? 8) How to create an impactful customer journey map for my food business? 9) What is a good marketing plan for a food business? 10) What's the best sales strategy to grow my natural food business? Let's go shake up shopping carts! Katie Brought to you by Real Food Brands (www.RealFoodBrands.com) and hosted by Katie Mleziva. Join Katie and other food business owners to continue the conversation by joining the free Real Food Brands Marketing Round Table group on Facebook! Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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159. Does Your Message Feel Messy? Start With Strategy Before You Start Writing
Episode 159
Wednesday, 19 November, 2025
Clear messaging doesn't start with better writing — it starts with stronger strategy. If your message feels messy, scattered, or hard to articulate, the problem probably isn't your writing — it's your foundation. In this solo episode, I (Katie Mleziva - Real Food Brands) build on the recent episodes with Clint about Sales and funding growth through grants. You'll hear me talk about why clear messaging starts long before you or your team ever sit down to write, and how returning to your brand strategy gives your words the structure they need to finally "have a place to land." Through a few of my own stories (including a real-life garage + basement cleanout), I will show you how clutter in our physical spaces parallels the mental clutter that happens when your strategy isn't fully defined. Without shelves, racks, or systems, everything in your closet becomes a jumbled pile — and the same is true for your message. You'll learn: Why messy messaging is a symptom, not the problem, and how to get to the core issue How brand strategy acts as the structure your words depend on, and make it so much easier to find the right words The foundational questions that bring clarity back into focus The role of brand pillars in creating consistency - a structure you can rely on Why clarity leads to confidence, which in turn fuels smart growth. Whether you're writing for buyers, consumers, investors, or grant reviewers, this episode will help you reconnect your message to your mission…before you write another word. Episodes Mentioned: --Ep 8. How to Identify Your Ideal Audience Using Personas (from 2018, but still a good one...warning I sound a little stiff! And you can see my original podcast art) --Ep 65. Setting Your Food Business Apart Step 2: Identifying Your Ideal Consumer --Ep 83. Understanding the Difference Between Features & Benefits WHAT TO DO NEXT? 1. 📧 Sign up for my Friday Newsletter, which includes a Weekly Worksheet to help you apply these ideas directly to your food business. Sign up here. 2. 💬 Join the Conversation! Tune in to the podcast, then join us in the Real Food Brands Marketing Round Table - a free food & farm business owner community - to ask questions and meet other people who love producing real food as much as you do! 3. 📞 If you're ready to talk about building a clear, cohesive brand or integrating your brand + sales strategy, you can Request an Intro Call to discuss the ways we work with food, farm, and natural product brands. Thanks for listening – let's go shake up shopping carts! Katie Mleziva Host & Food Brand Strategist | Real Food Brands
