 |
Marketing Mistakes (And How To Avoid Them)Author: Stacy Jones Hollywood Branded
Hosted by Stacy Jones, founder and CEO of Hollywood Branded, the Los Angeles agency that helps brands become part of pop culture through product placement, celebrity, creator and licensing partnerships. Dubbed "The Brand Guru" by BBC News, Stacy draws on more than 30 years in the business to break down what works in entertainment and brand marketing, and the mistakes that cost brands time and money. 400 episodes of solo deep dives and expert interviews on product placement, influencer and celebrity partnerships, PR, digital marketing and growing a business. More at hollywoodbranded.com Language: en-us Contact email: Get it Feed URL: Get it iTunes ID: Get it |
Listen Now...
The Power Of Brand Integration
Episode 400
Wednesday, 26 June, 2024
Our 400th episode: Phillip and Stacy Jones explore brand integration, AI advertising challenges, ethics and strategies for marketers.Show notes and related episodes: hollywoodbranded.com/episode/the-power-of-brand-integrationIn this episode, Phillip and Stacy discussed about the challenges of leveraging AI in advertising, learn about effective strategies, and consider the ethical implications of new tech. Join us to hear Phillip’s insights on how businesses can navigate the evolving landscape of digital marketing Phillip has a deep expertise in neuromarketing, technology, and media. As the EVP of Business Development at MediaScience, he drives strategic initiatives and fosters key partnerships in advertising research on the subconscious biases people feel when watching content. His career includes contributing to over $130 million in recurring revenue at Uber Eats. He serves as a thought leader through influential whitepapers published by the Interactive Advertising Bureau (IAB) and has spoken on AI-based approaches in marketing at Neuromarketing World Forum.
