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The Growth ExchangeMarketing and business in the age of rising expectations. A podcast by SCHMACK. Author: Mrs. SCHMACK
Customer expectations are the fastest-moving force in business: every brilliant experience anywhere raises the level customers demand everywhere. The Expectation Economy is where marketing and business leaders discuss how they build for that: the customer experiences, the innovation, the brand promises that set the standard rather than chase it.Each episode is one conversation with someone actually doing the raising: CMOs, founders and commercial leaders from the brands your customers now measure you against.Your host is Anna aka Mrs. SCHMACK, founder and CEO of SCHMACK, the Stockholm and London consultancy that helps brands close the distance between what they promise and what they deliver. She is also the author of the book on the Expectation Economy and the mind behind the Expectation Gap Index, the annual benchmark measuring how wide that distance has become.New episodes throughout the season. The bar keeps rising. Best keep up. Hosted on Acast. See acast.com/privacy for more information. Language: en Genres: Business, Management, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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James Tilby-Jones
Friday, 13 June, 2025
In this episode, we sit down with James Tilby Jones, Solutions Consultant at Braze, to explore the evolution of CRM into customer experience management. James shares his journey from event marketing to helping brands unlock the power of data-driven, personalized engagement. We talk about the rise of loyalty programs, the impact of AI on marketing, and how even small brands can build meaningful customer connections at scale. He also gives us a sneak peek into Braze tools like Canvas, Liquid Assistant, and the upcoming Project Catalyst. If you’re into marketing, tech, or just curious about the future of personalization, this one’s for you. Hosted on Acast. See acast.com/privacy for more information.
