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PERSONAL BRAND TALK Cam Roberts Podcast ShowAuthor: Cameron Roberts
Voted Australia's #1 Brand Podcast by FeedSpot. Insights from Cam Roberts, and his guests from around the globe on Personal Branding, Marketing & High Ticket Coaching. Subscribe now on iTunes, Spotify, Amazon Music or at https://camroberts.com.au/ Language: en-au Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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The 4 Advertising Campaigns Agencies Don't Want You To Know About! - #279
Wednesday, 4 February, 2026
Uncover the top 4 advertising campaigns agencies don't want you to know about! Learn how to boost your business growth with these secret marketing strategies. If you're not using all four of these advertising campaigns in your business right now… You're missing out on hundreds of thousands of dollars in revenue and thousands of high-quality leads every single month. Hi, I'm Cameron Roberts, Fractional CMO & Founder of Bubblegum Marketing — and in this video, I break down the 4 must-run advertising campaigns that top agencies don't want you to know about. These four campaigns form a full-funnel advertising ecosystem that helps you launch, grow, and scale your business with predictable, high-quality leads and customers. 🔥 The 4 Advertising Campaigns That Actually Work: 1️⃣ Search Advertising (Google/Bing/AI Search) People searching right now are in the buying cycle. They're actively looking for solutions — making these the highest-quality, highest-intent leads you can generate. People are actively searching Highest intent, highest quality leads Keyword + intent targeting More expensive but best conversion 2️⃣ Social Media Advertising (Meta, TikTok, Instagram) Interruptive marketing that builds brand awareness and generates large volumes of cheaper leads. Scroll-stopping creative Direct-response copywriting Video-view funnels Retargeting warm audiences Cheaper than Google, perfect for list-building 3️⃣ Retargeting Campaigns (The Profit Recovery System) 86–90% of people don't take action on your first touchpoint. Retargeting brings them back at a fraction of the cost. Website retargeting Funnel retargeting Cross-channel retargeting (Google → Meta, Meta → Google) Multiple touch points = higher conversions 4️⃣ Programmatic Advertising (The "Open Web") The most ignored opportunity — covering 96% of the internet. Brand awareness everywhere Retargeting across thousands of publisher sites Banner ads, video ads, native ads Perfect for scaling your omnipresence This is how big brands follow you around the internet—even after just a single search. FAQ'S: 1. What are the four advertising campaigns every business should run? The four must-run advertising campaigns are: Search Advertising Social Media Advertising Retargeting Campaigns Programmatic (Open Web) Advertising Together they create a full-funnel system that attracts, nurtures, and converts high-quality leads. 2. Why is search advertising considered the highest-quality lead source? Because people on Google, Bing, and AI search are already in the buying cycle. They're actively looking for solutions, which makes them high-intent and more likely to convert into customers. 3. How does social media advertising help grow a business? Social media is interruptive marketing. It builds brand awareness, generates cheaper leads, and lets you retarget viewers who engaged with your content. It's perfect for list-building, nurturing, and moving prospects deeper into your funnel. 4. Why is retargeting called the "profit recovery system"? Because 86–90% of visitors leave your website or funnel without taking action. Retargeting brings those lost leads back at a fraction of the cost. It also allows cross-platform retargeting (Google → Meta, Meta → Google), increasing conversion rates. 5. What makes programmatic (open web) advertising so powerful? Programmatic advertising covers 96% of the entire internet. It allows your brand to appear across thousands of websites, news sites, blogs, and apps, creating omnipresence. This is how large brands "follow" you around the internet after just one search or click. 🚀 Want Help Launching or Scaling Your Ads? Work with me and my team at Bubblegum Marketing. 👉 Visit: https://camroberts.com.au/ 📅 Book a call → Let's build a full-funnel advertising system that helps you launch, grow & scale quickly: https://camroberts.com.au/chat/
