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Sports Pundit Podcast with Andy MarstonAuthor: Sports Pundit
A new multi-show platform designed for sports executives, by sports executives. The network brings together six podcasts hosted by domain experts across innovation, marketing, finance, performance, and media, alongside a conversational companion show, The Pitch. Our Hosts: Leanne Bats Rich Buchanan Jo Redfern & Michael Cohen Vansa Chatikavanij Jamie Corr & Charlie Copsey Andy Marston & Drew Ruaso Visit our website (sportspundit.co) to dive into our newsletters and connect with other execs both online via the WhatsApp Group and IRL via our social events. Produced by OH SIX Language: en Genres: News, Sports News Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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The Pitch [#05]: How National Sponsors Could Unlock Grassroots Sports at Scale 🏏
Episode 5
Monday, 13 April, 2026
On this episode of The Pitch, Andy and Drew reimagine the team social media playbook, exploring what would happen if clubs blew up their internal social departments and handed the keys to a rotating cast of fans or creators. The conversation then shifts into the rapidly evolving world of AI content creation, from AI-generated podcast host avatars that can scale ad reads, to AI twins of athletes that could transform how clubs produce commercial content. The duo unpack the surprising upside for players, the sponsor inventory opportunities hiding inside club archives, and the creative potential of remastering iconic footage or even simulating matchups between historic teams.Finally, Andy pitches an idea born from his own cricket experience: a grassroots sponsorship fund that would let national brands extend their partnerships down to the amateur club level, giving volunteer-run clubs a ready-made commercial model and giving sponsors unmatched local affinity. Timestamps1:00 - Creator Takeover Social Strategy4:00 - Inside a Team Social Department8:00 - Algorithm Volume and Club Creator Labs14:00 - AI Tools, Editing, and Podcast Host Avatars18:00 - AI Twins for Players and Commercial Shoots24:00 - Unlocking Archive Footage as Sponsor Inventory28:00 - Remastering History and Dream Team Matchups31:00 - Grassroots Sponsorship Fund Pitch36:00 - Exploring Feasibility in the UK vs USAAdditional Links: AI Assist: How Juventus Scores Incredible Content Output ⚽️About The ShowThe Pitch is the conversational show from the Sports Pundit Podcast Network, hosted by Andy Marston and Drew Rauso.It’s a play on words, with each host bringing an idea, theme, or provocation that they pitch to the other. Together they react, debate, and explore what’s really happening across the sports industry, from shifting media models to the next wave of innovation.Each episode mixes perspective with practicality, with occasional appearances from other Sports Pundit hosts from across the Network.About The HostsDrew Rauso is a versatile media operator with a proven track record of building and scaling sports media ventures at the intersection of content, commerce, and creator strategy. He currently leads Brand, Strategy, and Operations at Playmaker HQ, a leading sports podcast network owned by Better Collective, home to shows featuring Shaquille O’Neal, Angel Reese, and Marshawn Lynch. Previously at The Players’ Tribune, Drew has been instrumental in shaping athlete-driven media, overseeing partnerships, production, and growth initiatives that connect fans and talent in meaningful ways.Andy Marston is the founder of Sports Pundit, a community and media platform for sports and technology executives. Through a weekly newsletter, podcast network, lively group chat, and regular social events, he shares industry analysis and connects leaders across the sector. Alongside Sports Pundit, Andy leads Corporate Venture at athlete-backed venture firm, The Players Fund, where he works with high-profile sports IP such as Como 1907 and Juventus to design venture strategies and drive innovation initiatives.Produced by OH SIXThe Sports Pundit Podcast is proudly produced by OH SIX, a content marketing agency specialising in producing digital and social-first content that connects. Trusted by Premier League clubs, F1 teams, and top brands, OH SIX deliver premium content end-to-end, from ideation, working with talent during production and platform specific content to reach audiences on screen.
