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The Pubcast with Jon LoomerAuthor: Jon Loomer
Facebook ads news, strategies, and discussion in a quick 5-10 minute "Shot" format. Started in 2013, full Pubcast was originally an interview format where Jon and his guest discussed business topics over a beer. The format change, but the name has endured. Pop a bottle... Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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How Do You Reach Only New Customers?
Episode 689
Wednesday, 22 April, 2026
Today's question is about whether to exclude existing customers from your ads when you want to acquire new ones, and how to do it. Meta retargets existing customers by default, which isn't automatically a problem because those people convert easily and keep your costs down, but it can mask real performance or lower your average order value. Jon explains why you need to confirm there's an actual problem before excluding anyone, how to use website and customer list custom audiences together since each is imperfect on its own, and why new features like customer lifecycle strategy and value rules for existing customers could change the approach entirely. Want your question to be answered on a future episode? Go to JonLoomer.com/Question and record your question today.
