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Success Is In The Mind - Hosted by Oliver Bruce and Hugo TilmouthAuthor: Oliver Bruce Language: en Genres: Business, Entrepreneurship, Investing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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How to Write Content for Humans and AI at the Same Time
Tuesday, 23 June, 2026
Oliver Bruce breaks down the biggest shift in marketing since the internet: you are no longer writing only for humans. You are also writing for AI agents. Google crawlers, ChatGPT web readers, Perplexity indexing systems and autonomous procurement bots that research vendors before a human is ever involved.The problem is these two audiences want opposite things. Humans buy on emotion. They respond to story, humour, design and a little ambiguity. AI agents have no emotion. They want clarity, structured facts, verifiable claims and consensus across the wider internet. Optimise only for the human and AI cannot understand you. Optimise only for AI and the human feels nothing. Most brands sit in the middle doing neither well.Oliver gives a seven-step framework for serving both from the same page without compromising either. How to audit your pages for dual audience readiness, how to write an AI executive summary that orients the machine without disrupting the human, how to use structured data, headings and formatting that both audiences pick up, and how to build the verified consensus that makes AI trust your claims.This is a concrete action plan you can start executing this week.Key topics covered: Why your content now has two audiences, human and AI What humans need: emotion, story and memory What AI agents need: clarity, structure and verifiable facts Auditing your top pages for dual audience readiness Writing the AI executive summary that orients machines first Implementing organisation, product, FAQ and article schema Structuring headings, bullets and bold text for both readers Building verified consensus so AI trusts your claims Why offsite mentions are the new PR for AI visibility Optimising for entity association with consistent language Running a monthly review cycle to track AI share of voice Key takeaway: The brands that win in 2026 will be bilingual. They will speak the language of human emotion and the language of machine structure from the same page.Sponsored by Incard. Sign up now. All your finances. One platform. For 2% Cashback for year 1 on Ads, SaaS, Travel and other everyday business expenses. Uncapped. Here's your promo code: UNLOCK2026 https://www.incard.com/?fpr=theunlockMore from Oliver:Instagram: https://www.instagram.com/oliverbrucefounder/YouTube: https://www.youtube.com/@TheUnlockOliverBruce PinPoint Media: https://pinpoint-media.global/ Apple Podcast: https://podcasts.apple.com/gb/podcast/the-unlock-with-oliver-bruce/id1526266908Connect with Oliver: https://www.linkedin.com/in/oliverbruceonline/
