 |
A Slice Of - Packaging DesignAuthor: Slice Design
Packaging design can make or break how consumers see and understand your brand. On average, a medium-sized UK supermarket may stock around 30,000 to 40,000 individual products. That a lot of choice! So what is it that makes us pick up the products up and part with our hard earned cash? In each episode, A Slice Of, will take a look at a supermarket brand and critique the packaging design to find out what works, or doesnt. What makes you desire them, or even hate them? Website - https://slicedesign.co.uk LinkedIn - https://www.linkedin.com/in/alangilbody/ Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
Listen Now...
A Slice Of... The importance of colour choice for packaging design (No. 38)
Episode 38
Thursday, 20 November, 2025
The importance of colour choice in branding & packaging designColour is one of the most important elements of packaging design. Research shows that 52% of consumers first notice the colour on packaging before anything else.The right use of colour in packaging can instantly guide consumers to a brand and convey key product qualities. When used strategically and consistently, colour is an impactful visual shortcut that builds brand recognition. However, the wrong colour choices can have the opposite effect. This podcast covers best practices and watch-outs when working with colour in packaging design.You can find our contact details below:Alan Gilbody on Linkedin:https://www.linkedin.com/in/alangilbody/Slice Design Company website https://slicedesign.co.uk#packagingdesign #packdesign #packaging #branddesign #branding #design #agency #designagency #drink #food #advice #colour
