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Rising - Conversations with Leaders On Their Way UpAuthor: Direct Agents and Prophet
Theres a lot of focus in our industry on those already at the top, but change is driven at all levels. Rising highlights the builders, the shapers and the doers across marketing, media, and innovation the ones tagged to be our future leaders. Each episode showcases a leader rising up and what they see ahead. Hosted by Josh Boaz and Mat Zucker, we talk to guests about career trajectory, the people who helped them, skills gained along the way, and the trends they're watching. Don't forget to rate, review & subscribe Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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Andrea Sullivan - Selling Vegetables
Monday, 1 December, 2025
Andrea Sullivan is the CEO of vYve by Vayner, a leadership and business acceleration venture within VaynerX that helps high-performing entrepreneurs and intrapreneurs unlock their next level of growth. Drawing on her experience as a former CMO of VaynerX and Interbrand, a professor at the School of Visual Arts, and a longtime advisor to Fortune 500 leaders, she blends heart, strategy, and human transformation in her work. In this episode, Andrea shares her journey from a Wisconsin farm stand to global brand leadership, the career pivots that shaped her path, and why authenticity, storytelling, and community are essential for modern leaders.Segment highlights~2:00 Andrea's career arc (including selling vegetables and being Midwestern)~8:50 Career pivot to branding~12:56 Takeaways about tenure~17:54 About the new role at Vyve by Vanyner~24:33 Balancing, doing everything~26:33 Differentiating yourself (without B.S.)~29:24 Thank you notes (James___?)~31:50 Top PicksLinks Mentioned Unreasonable Hospitality, by Will Guidara (book)Cracking the Rich Code: 21 Thought Leaders Share Strategic Living, Jane BarandesMonarch Money (budgeting app)Find us on LinkedInJosh Boaz (host)Mat Zucker (host)Andrea Sullivan (guest)
