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Ask Frank KernAuthor: Frank Kern
New Frank Kern Podcast with stories, a Frank Kern book, AI Copywriting training, new branding class, client stories, AI ad examples, AI sales letter examples - and more! Frank Kern Mass Control 2026? Maybe. Frank Kern has been advising entrepreneurs like you all day, every day, since 1999. This is his podcast. More at FrankKernPodcast.com. Brought to your by https://ojoy.ai Language: en Genres: Business, Education, How To, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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How Do I Know If An Agency Is Any Good? (Klassic Kern)
Episode 34
Tuesday, 31 March, 2026
The four essential criteria for selecting a social media advertising agency. Frank warns against agencies that make empty promises and explains why a deep understanding of your business and your customers is the only way to ensure a successful partnership. Key Takeaways Honesty About Risk: A reliable agency will never guarantee a 100% success rate. Every new campaign is a calculated gamble, and "maybe" is the most honest answer to whether a campaign will work. Business-First Approach: The initial conversation should focus on your business model, customer value, sales process, and KPIs—not a generic pitch deck about the agency’s history. Customer-Centric Strategy: A great agency prioritizes understanding your customer’s frustrations, emotions, and needs to create effective ad copy and targeting. Focus on ROI, Not Vanity: Avoid agencies that prioritize "vanity metrics" like impressions or "eyeballs." Look for an insistence on tracking tangible results like opt-ins, calls, and sales. Timestamps [00:00] - Introduction: Why choosing an agency is a difficult decision. [00:53] - Criterion #1: Why "Maybe" is the only honest answer to "Will this work?" [01:40] - Criterion #2: The importance of the agency asking about your business and KPIs. [02:53] - Criterion #3: Why the focus must shift to understanding your target customer. [03:49] - Criterion #4: Insisting on accountability and measurable data. [04:44] - The "Kiss of Death": Why you should run from vanity metrics like impressions.
