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The Financial PhoenixAuthor: Audrey Blackburn
Welcome to The Financial Phoenix podcast, where host Audrey Blackburn ignites conversations about the crazy journey of running a woman-owned small business. As an experienced entrepreneur, Audrey brings her unique insights into the joys, challenges, and raw truths of navigating the world of small business as a woman. Each week, Audrey has candid discussions about the realities of building a business, from the roadblocks to success. She shares her own experiences while inviting guests to discuss their stories. Join us as together we rise! Language: en Genres: Business, Entrepreneurship Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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2026: Episode 10 - Jennifer Dew - Journey through Entrepreneurship
Episode 10
Monday, 5 October, 2026
EPISODE 10: What if the fastest way to grow your business is not more hustle, but learning how to stop doing everything yourself? My name is Jennifer Dew, owner of JED Graphics and Sign Design. I am a wife and mother of 2 grown children who I so proud of. I got my training in the sign industry after getting a degree in Mechanical Drafting and landing my first job at a sign company doing design work on the drafting board. I really fell in love with the industry. After having my first child, I became a stay at home mom until later on in life where I began freelancing. Today I have three full time designers, a sales manager and I am growing my business to the best of my ability.Jennifer shares how she went from freelancing in survival mode (working 10 to 12 hour days, raising kids, and crying from exhaustion) to building JED Graphics and Sign Design into a growing company with a team, systems, and real momentum.Jennifer opens up about the divorce that forced her to find a way forward, the baby steps that turned one client into a business, and the business coaching that completely changed how she thought about sales, leadership, and growth. If you are stuck doing every task in your company, this conversation will hit home.You'll discover how Jennifer built momentum by creating a clear vision, hiring her sister first, and slowly expanding from invoicing help to sales, design, and now a full team of three designers plus a sales manager. She breaks down the handwritten-letter outreach strategy that helped her land clients, why LinkedIn still matters, and how relationships beat pushy selling every time.We also get into the parts of business growth nobody warns you about - rising expenses, break-even pressure, emotional intelligence, legal and trademark concerns, and the reality that growth often creates new fears instead of eliminating them. Jennifer and the host both share why the person you are at the beginning of your business is not the person who can take it to the next level.This episode is especially valuable if you are a woman entrepreneur, a solo operator ready to hire, or a business owner who knows you need systems, support, and a stronger mindset to keep growing. Jennifer's story is proof that progress can be slow, organic, and still powerful. If you need encouragement to keep going, build smarter, and do the scary thing anyway, this one is for you.You can find Jennifer here:https://www.linkedin.com/in/jeddesign/https://www.facebook.com/profile.php?id=100094566730762www.jedsigns.com
