Adspeak

A weekly discussion of creativity, advertising, marketing and media

Author: Adweek

Love it or hate it, the advertising and marketing industry is the ultimate broker of power and influence in the world today. Adspeak, hosted by ADWEEK editor in chief Ryan Joe, brings to life stories from our top reporters, delving into the people, brands, ad agencies, and adtech giants that shape how we view the world, the products we buy, and the entertainment we enjoy. Hosted on Acast. See acast.com/privacy for more information.
Be a guest on this podcast

Language: en

Genres: Business, Marketing

Contact email: Get it

Feed URL: Get it

iTunes ID: Get it

Trailer:

Get all podcast data

Listen Now...

Reinventing a 77-Year-Old Brand: NASCAR’s Modern Playbook with Tim Clark and Jimmie Johnson
Episode 46
Tuesday, 17 March, 2026

In this episode of Adspeak by ADWEEK, host Alison Weissbrot speaks with Tim Clark, EVP and Chief Brand Officer at NASCAR, and Jimmie Johnson, seven-time champion, about how NASCAR is reinventing itself for a fragmented media landscape. They explore staging races in unconventional venues, expanding through gaming and digital platforms, and turning motorsport into a broader lifestyle brand. The conversation highlights how legacy organizations can evolve culturally, reshape audience perception, and stay authentic while engaging new generations of fans.What You'll Learn:How to overcome the "barrier to entry" problem in motorsports The critical difference between brand awareness and brand perceptionWhy authentic brand integration generates 10x more loyalty than logo placementHow to use gaming and simulation as legitimate talent pipelines The Formula 1 brand playbook lesson for legacy sports How to build athlete-driven brands that transcend competitionAbout the GuestsTim Clark is the Chief Brand Officer at NASCAR, leading the organization's strategic positioning and modernization efforts. With expertise in brand perception management and legacy brand transformation, Clark oversees NASCAR's expansion into new markets, digital platforms, and lifestyle categories.Jimmie Johnson is a seven-time NASCAR champion and owner of Legacy Motor Club, bringing both competitive racing expertise and entrepreneurial business acumen to the motorsports industry. With a career spanning two decades as a professional driver and recent expansion into team ownership and brand building, Johnson represents the modern athlete-entrepreneur model.Guest Resources: Tim Clark on LinkedInJimmie Johnson on LinkedInNASCAR Website Hosted on Acast. See acast.com/privacy for more information.