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The Business of GoodAuthor: Jan Ditchfield
The Business of Good is the go-to podcast for purpose-driven entrepreneurs, and nonprofit leaders who want to grow their revenue, expand their impact, and lead with integrity. Hosted by award-winning business strategist and modern-day philanthropist Jan Ditchfield, each episode shares real stories and proven strategies for purpose-led growth, ethical marketing, and creating a legacy youre proud of. Whether youre just starting out, scaling your vision, or redefining success on your own terms, youll find the tools, inspiration, and community to build a businessand a lifethat gives back every day. Language: en-ca Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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24 // Podcast SEO: The Most Overlooked Podcast Marketing Strategy (Workshop Series Ep. 4)
Episode 24
Wednesday, 4 March, 2026
If you’ve ever felt like growing a podcast means constantly promoting it on social media, this episode might shift the way you think about podcast growth entirely.Today we’re talking about podcast SEO, and why it’s one of the most overlooked strategies in podcast marketing. While many podcasters focus their energy on creating social content to drive listeners to their show, the reality is that some of the most important growth decisions happen long before anyone ever presses play.In this episode of the podcast, we’re digging into the strategic foundation that determines whether your show actually gets discovered.This conversation is part of the five-part series “This Is How to Make Podcasting Your Number One Revenue Generator in Your Online Business,” and if your goal is to grow your business online, increase your online visibility, and eventually make money online, understanding podcast SEO is essential.One of the biggest reasons many shows struggle to grow is because the focus is often placed on creating more content instead of making smarter strategic decisions. Podcast discovery isn’t just about how good your episodes are — it’s about whether the right people can actually find your show in the first place.This is where podcast SEO becomes incredibly powerful.When someone decides to start a podcast for business, they’re usually hoping it will help them attract new listeners, build authority in their space, and support the growth of their company. Many entrepreneurs even start a business podcast with the intention of creating a platform that eventually drives clients, sales, and opportunities.But without a clear podcast SEO strategy, even great shows can remain hidden.Inside this episode, I’m breaking down the four core elements that influence how your podcast gets discovered inside podcast players and search results.We talk about keyword strategy, which is one of the most underutilized growth levers in podcasting. Keywords help podcast platforms understand what your show is about and who it should be shown to, which means the words you choose can directly influence your podcast marketing and discovery.We also look at how your podcast title and name line play a role in positioning your show for search and visibility. These elements are often treated as branding decisions, but they are also powerful tools in your podcast SEO strategy.From there, we explore something many podcasters underestimate — cover art. Your artwork isn’t just about aesthetics; it’s often the first thing a potential listener sees when scrolling through search results, and it can dramatically influence whether someone chooses to click on your show.And finally, we talk about your show description, which is one of the most important places to reinforce your podcast SEO and clarify exactly what your podcast is about.The reality is that podcast growth is often shaped by the strategic choices you make before anyone listens to a single episode. When your keywords, branding, and positioning work togReady to turn your podcast into a real business asset? If you already have a podcast that isn’t making sales — or you’re thinking about starting one and want to do it right from day one — I’m hosting a FREE, live training that will show you exactly how to build a podcast that actually supports your revenue. Inside the Profitable Podcast Kickstarter, I’ll walk you through how to: • connect your podcast to a real offer • stop creating content that goes nowhere • turn listeners into clients — without living on social media 🗓️ February 24–26 🎙️ Free, live training 🔗 Join us here: janditchfield.co/bootcamp MORE FROM ME: Follow me on Instagram → @janditchfield.co
