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The Business of GoodAuthor: Jan Ditchfield
The Business of Good is the go-to podcast for purpose-driven entrepreneurs, and nonprofit leaders who want to grow their revenue, expand their impact, and lead with integrity. Hosted by award-winning business strategist and modern-day philanthropist Jan Ditchfield, each episode shares real stories and proven strategies for purpose-led growth, ethical marketing, and creating a legacy youre proud of. Whether youre just starting out, scaling your vision, or redefining success on your own terms, youll find the tools, inspiration, and community to build a businessand a lifethat gives back every day. Language: en-ca Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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05 // Want to Attract More Clients With Your Podcast? Fix This One Simple Mistake
Episode 5
Thursday, 22 January, 2026
You’ve been doing all the hard work to attract more clients with your podcast. You’re showing up, publishing episodes, and sharing valuable insights — but no matter how much effort you put in, it’s not turning into sales.If that’s you, you’re not alone. And more importantly, you’re not doing anything wrong. In most cases, there’s just one simple mistake that’s preventing your podcast from becoming the client-attracting asset it’s meant to be.In this episode of Run Your Damn Business, we’re talking about how to attract more clients by fixing the most common disconnect I see when it comes to podcasting for business growth. This isn’t about creating more content, growing a massive audience, or becoming louder online. It’s about making sure your podcast is doing the actual job you need it to do in your small business.Podcasting can be incredibly powerful for online visibility, but visibility alone doesn’t create steady income. Many small business owners assume that if they provide enough value, listeners will naturally figure out how to work with them. The truth is, most listeners don’t. Without clear positioning, your podcast builds trust — but not momentum.In this episode, we break down why podcasts often feel productive without producing results, and how subtle messaging gaps keep listeners from becoming clients. If your show sounds good but isn’t converting, it’s not a content problem — it’s a clarity problem.We’ll cover: How to shift your podcast from something that simply exists online into a true expertise as a business assetAligning your messaging so your podcast supports business growth, not just awarenessWhy podcasting is one of the best small business strategies not just another content obligationAttracting more clients without chasing trends or increasing your workloadIf you want to attract more clients using your podcast — without more hustle, more posting, or more pressure — this episode will help you see exactly what to fix.Hit play, take what you need, and then go run your damn business.MORE FROM ME: Follow me on Instagram → @janditchfield.co RATE, REVIEW, & FOLLOW ON APPPLE PODCASTS "Jan put words to what I’ve been feeling about my business for years and then gave me the strategies to move it forward." <– If that sounds like you, I’d love for you to take a moment to rate and review Run Your Damn Business. Your feedback helps me reach more women just like us who want to grow our business in way that actually feels good. Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode! And if you haven’t done so already, be sure to hit the follow button. I’ve got even more actionable strategies, inspiring stories, and tools to help you grow your business—don’t miss a thing!
