Growth Masterminds: mobile growth podcast

Author: Singular

Growth Masterminds is smart user acquisition and mobile growth pros sharing their best insights on UA, retention, mobile measurement, privacy, mobile marketing data, and much more. Hosted by John Koetsier, we chat with brands like IMVU, DraftKings, and Mixtiles. We interrogate ad networks like Fyber, Kidoz, AppLike, Vungle, Bluestacks, and more. And we feature global experts like Eric Seufert and Jayne Peressini. Along the way, we hit topics like pLTV, creative optimization, incrementality, granularity, fraud, privacy, success in China ... and much, much more.
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Language: en

Genres: Business, Marketing

Contact email: Get it

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Megapanel: can you trust your growth data?
Tuesday, 24 June, 2025

Can you trust your growth data?Bottom line … can you trust the data you use to grow?This is a special LIVE episode of the Growth Masterminds podcast. We’re live on LinkedIn, YouTube, and Facebook.We're here to answer a critically important question- When Meta says you got 20,000 installs ... can you trust it?- When Google says that … can you?- How about TikTok?- Or any other partner?We’re not talking about deliberate deception of courseWe’re talking about modeling- AEM- ADC- The new ICM on GoogleIs it accurate?Because the problem we’re seeing is thatThere are massive discrepancies - Between ad network data- App Store Connect- SKAN- First-party data- MMP data?We’re going to dive into this today and solve it (!!!) with the help of some very special guests.- Hannah Parvaz - App marketer of the year - Leads Aperture agency- Sara el Bachri - Sara is a gaming growth consultant - Former Gameloft UA manager - Leads SHAMSCO, her agency- David Vargas - UA consultant - UA manager for Splitmetrics - Partnership manager for Acorns- Eran Friedman - Cofounder and CTO at Singular - Serial entrepreneur - Eran is a very unusual CTO … he is talking to customers in person, live, or on Slack basically every single day, so he's super in tune with what's going on ...