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The Real Business PodcastAuthor: MassMutual
Business owners and entrepreneurs: This is YOUR podcast, focused on the challenges you face growing, sustaining, and ultimately exiting your business on YOUR terms. In each episode, host Brian Trzcinski welcomes experts who offer practical insights and guidance on how to coordinate your business goals with your personal financial needs. Language: en-us Genres: Business, Entrepreneurship, Management Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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How Your Brand Impacts Your Value and Sellability
Monday, 13 July, 2026
Your brand is one of your most valuable intangible business assets. In this episode David Roth, serial entrepreneur, brand strategist, and founder of Get Stirred Up, joins Brian Trzcinski to discuss how branding, intellectual property, and customer perception can significantly impact enterprise value. Drawing on his experience building and selling the groundbreaking Cereality cereal café concept, David shares practical strategies business owners can use to strengthen their value proposition, protect intangible assets, and create a more transferable, sellable business. Tune in for actionable insights on turning your brand into a true driver of business growth and long-term value.
