The Real Business Podcast Author: MassMutual Business owners and entrepreneurs: This is YOUR podcast, focused on the challenges you face growing, sustaining, and ultimately exiting your business on YOUR terms. In each episode, host Brian Trzcinski welcomes experts who offer practical insights and guidance on how to coordinate your business goals with your personal financial needs. Be a guest on this podcast Language: en-us Genres: Business, Entrepreneurship, Management Contact email: Get it Feed URL: Get it iTunes ID: Get it Get all podcast data

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Growth with Purpose: Creating Measurable Business Value
Wednesday, 22 October, 2025

In this episode, MassMutual's Brian Trzcinski welcomes Jeff Armstrong, Director of Strategic Partnerships at Cultivate Advisors, to discuss ways business owners can begin building an effective value growth strategy. Research says value growth is the top success metric that owners track, and Jeff will share how to set realistic expectation about their growth potential with guidance on how to get there. 

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