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Spectora Spotlight with Kevin WagstaffAuthor: Spectora
Home inspection & real estate trends, tips and tools to help the modern home inspector grow and run a successful business. Learn more about Spectora at https://www.spectora.com Language: en Genres: Business, Careers, Entrepreneurship Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Doing the Extra: Small Gestures, Big Wins - Lauren Hughes - Ep. 141
Episode 152
Thursday, 14 August, 2025
You don’t need a massive ad budget to grow your inspection business—you just need to show up for your people. In this episode, Lauren Hughes from Lighted Way Home Inspections shares how she’s built a thriving business in a rural Texas market by leading with generosity, consistency, and heart. From delivering flowers to agents’ desks to sponsoring local events, Lauren proves that the best marketing is often just being a good neighbor. We cover: Why ROI isn’t always measurable (and why that’s okay) Low-cost, high-impact ways to connect with your community How to decide which sponsorships are worth it Growing market share in rural areas (and when to take on the long drives) Turning agents and clients into loyal advocates This is Part 1 of a 2-part conversation that will get you thinking beyond ads and funnels—and back to the simple power of relationships. 🔗 Links & Resources Silk Inspections: https://www.silkinspections.com 🚀 Ready to grow your business? Try Spectora free: https://hubl.li/Q02nfFrR0 Bundle a year of Spectora + a custom site: https://hubs.la/Q02p9VvF0 Dive into Spectora Academy: https://hubs.la/Q02pv_G90 🎙️ Subscribe so you don’t miss Part 2! We’re on Apple, Spotify, Google—wherever you pod. Click follow or subscribe to stay in the loop.
