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The Experienced EntrepreneurAuthor: Marissa Lawton Business Coach for Seasoned Entrepreneurs
Welcome to the show for seasoned business owners, coaches, and service providers who've been in the game long enough to know that the flashy hustle isn't sustainable The Experienced Entrepreneur is your weekly refuge. Here, experience is your edge. This is not a show for newbies chasing overnight success; it's a podcast for those who bring wisdom, perspective, and resilience to the long game of entrepreneurship. If you've ever felt unseen in the noise of business marketing, tired of strategies that no longer fit, or ready to recalibrate how your work serves your life this is where you land. Every Monday, you'll get raw, candid conversations, strategy grounded in lived wisdom, and gentle challenges to rebuild your business with clarity, connection, and integrity. Topics you'll hear here: Business growth strategies tailored for seasoned entrepreneurs How to overcome burnout, stagnation, and pivot fatigue High-touch marketing, relational funnels, and value-based client attraction Balancing scale, purpose, and life integration Collaboration, brand philosophy, and community over competition Whether you're a consultant, coach, or service provider who's built traction but is ready for something deeper join me. Subscribe now so you never miss an episode, and let this show be your anchor and your catalyst in the work that matters. Language: en Genres: Business, Entrepreneurship Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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MISTAKE: Stop Chasing Every Trend, It Won't Grow Your Business
Episode 30
Monday, 27 April, 2026
If you've been feeling like you're treading water, maintaining the status quo, and wondering why growth still feels so hard, this episode is going to reframe everything. Marissa makes the case for why trend-chasing is the mistake that's actually keeping you from growing, and why the entrepreneurs who are growing right now aren't the ones chasing the next platform or strategy. They're the ones going inward, doubling down on what's working, and cutting the fluff. She introduces the beaker analogy for the four levers (lead acquisition, lead nurture, sales and conversions, lifestyle) and explains why your business is already sending you the signals you need to grow. You just need to learn how to listen. This episode is for experienced entrepreneurs who feel the pull of every new trend, who get the dopamine rush from starting something new, and who are ready to stop chasing what's working for everyone else and start listening to what their business is already telling them. What You'll Learn Understand why trend-chasing is dopamine dressed up as strategy, and how the online business world is engineered to trigger that rush in you Discover why lean, laser-focused businesses are the ones that grow in lean economies, and why spreading yourself thin across multiple trends is keeping your needle bouncing instead of moving Learn the three groups of entrepreneurs who struggle to listen to their metrics: anxious avoiders, intuition-led entrepreneurs, and those who see numbers instead of patterns Find out how the green light, yellow light, red light framework turns your metrics from numbers into actionable patterns Hear the beaker analogy that explains why each business needs different levels of each lever depending on their model Get a preview of the four levers (lead acquisition, lead nurture, sales and conversions, lifestyle) and how manipulating them intentionally creates predictable, repeatable growth Understand why the wisdom to say no to a trend is actually a sign of maturity as a growth stage entrepreneur Featured Quote "Trend chasing is not a growth strategy. It is a distraction strategy. And it's keeping you from the clarity that you will get when you just sit with your current numbers and actually look at how your business is performing right now." Resources + Links Mentioned Register for the free Four Levers Training (May 19th): https://marissalawton.com/grow
