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The Ridiculously Good Virtual Assistant ShowAuthor: Tracey D'Aviero
Build a busy and profitable Virtual Assistant Business with clients you love! Hi, I'm Tracey - The Confidence Coach for Virtual Assistants. I've been helping VAs confidently start and run amazing VAs businesses since 2010 (eek - yes, that's a long time!) and I absolutely LOVE what I do. I've run my own very busy VA business since 1996, and I have had lots of clients in a lot of different industries. I've provided a huge variety of VA services over the years. My business shifted and grew when I was introduced to the business coach community and then I started providing marketing and virtual event support for 6- and 7- figure business coaches. Yep, millions of dollars to help others! I lean into my experience as well as the experience of my clients to help you to become more confident in your business every single day. I started this podcast in 2023 as a means to consolidate all of my advice in one easy place for you - and YOU LOVE IT! I love talking to VAs who tell me that they tune in every week. In the episodes we cover topics like Mindset, Marketing, Money, Strategy, Foundations, and a whole lot more. Hit play now to jump in, and let's start confidently growing your VA business together - get you great clients that pay you well and really value the support you provide for them. Ready to get my help? Join my monthly VA mastermind The Virtual Circle: https://YourVAMentor.com/tvc Check out my programs and services: https://YourVAMentor.com/links Visit my website: https://YourVAMentor.com Email me: tracey@yourvamentor.com Language: en-ca Genres: Business, Entrepreneurship, Management Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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The Cost of Not Charging Enough For Your VA Sevices
Episode 187
Thursday, 5 February, 2026
This is the third episode in my four part series on rates. Thanks for tuning in. If you haven't listened to the other two yet, make sure to jump back and do that! Are you simply tolerating what you are earning as a virtual assistant? Most VAs don't intentionally tolerate a low rate of pay. Most often they don't even realize they are undercharging - or tolerating it - until someone like me questions them on it. You are probably just trying to be practical, maybe cautious, and limely realistic. And you also might be undercharging. And undercharging has a cost. And that cost is much higher than most VAs realize. So today I want to talk about what undercharging is really costing you, beyond the number on the invoice or in your bank account. Not charging enough affects more than just today. It delays your growth, your confidence, your specialization, and your ability to attract the high-level clients that you can really support well. It's time for you to grow! And guess what? You can change your rates TODAY. I changed mine in a day. I went from charging $25/hr one day to $50/hr the next – because I was able to define who I helped and specifically I helped them – and then I got in touch with those people and signed them. I was aligned with that decision. Of course I got help from my business coach to do it. And you don't need to double your rates, but you might be able to if yours are really too low! The point is you can raise them and get ready to build the business that you really want to have. In the next and final episode of this four part rates series, we are going to talk about how to raise your rates without burning bridges, losing clients, or second-guessing yourself. Most VAs don't struggle with rates because they're doing something wrong. They struggle because their pricing no longer matches the level of work they're actually doing. That's why I'm running a live Packages Workshop in a few weeks. In this workshop, we're going to work on your actual rates. Your best services. How to price those so you can speak really confidently to clients about them. So you can sign them. If you're ready for pricing to feel simpler, clearer – and much more in line with the value you provide to your clients, you need to register for this workshop. You can find all the details right here - or drop me a DM and I'll send you the link. I'm here to help – it's the only reason I'm here at all – to help you become a ridiculously good virtual assistant. I'll leave you here for this week, thanks so much for tuning in. I'm Tracey D'Aviero, The Confidence Coach for VAs - and I'll see you next time!
