FUSION Fast Forward

This series is brought to you in partnership with MouthMedia Network and the NORA network where we re-visit the key themes presented at Online Retailer FUSION in October 2020.

Author: MouthMedia Network

Language: en-us

Genres: Business, Management

Contact email: Get it

Feed URL: Get it

iTunes ID: Get it

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Customer Lead Innovation at Little Birdie
Episode 8
Tuesday, 24 August, 2021

The retail landscape has been evolving dramatically over the years, with evolving consumer expectation & rapid pace of technological advances. Retailers today are required to focus on strategic digital initiatives to deliver consistent & personalised experience to their customers, and also at the same time improve operational efficiencies and free talent to focus on areas of innovation, all of these while trying to maintain and improve brand relevance. In this podcast, Jon Beros, Cofounder & CEO at Little Birdie talks about how they embraced new business models and technologies that put the customer’s needs and wants at the center of their digital transformation strategy, and how comprehensive customer intelligence will be key in driving long-term value for both their customers and their business. - The next big problem in Online Retail that drove Little Birdie to be the" new homepage of online shopping" - Customer data lead innovation :Optimizing the experience for an intent driven customer - Race to digital: New business model & technologies that Online retailers should evaluate See omnystudio.com/listener for privacy information.