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Let's Fix LeadershipAuthor: Jen Thornton
The landscape of business is changing...radically. Yet leadership is being taught the same way it's always been taught. When the world is changing, it's time to bring our leadership styles along for the ride. Thanks to cutting-edge neuroscience, we now have access to new tools and new language that inspires action, collaboration, and innovation in the modern workplace. And Let's Fix Leadership is designed to bring you the best of these cutting-edge tools, exercises, best practices, and modern leadership strategies - every week. Whether you're a company leader, corporate visionary, intrapreneur, or entrepreneur, this show gives you new insights into the neuroscience and language of leadership, as well as practical steps and tips you can take back to the office. Join Jen Thornton as she showcases how to lead your teams in powerful ways, and keep your people happy and engaged while achieving your biggest goals. Language: en-us Genres: Business, Management Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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A Lesson in Customer Loyalty: How to Shift From Quid-Pro-Quo to Serving People w/Jenn McMillen
Wednesday, 1 May, 2024
Whether we're talking about our customers or teams, loyalty is the currency of successful relationships. In the business world of yore, loyalty was one-sided, it was buy something or do something to get something. Today that quid-pro-quo style falls flat. Just like Taylor Swift…brands who do well understand that having customers and employees is a privilege, and they aim for relational loyalty, not transactional relationships. How do we put authentic loyalty at the heart of our businesses? What has changed about leadership as the world of work continues to evolve? In this episode, I'm joined by loyalty and CRM expert and the founder of Incendio, Jenn McMillen. We talk about the shift in customer loyalty programs and what all businesses can learn from it. Guest Bio Jenn McMillen is the founder and Chief Accelerant of Incendio, where her specialty is increasing topline revenue by building and fixing customer programs. Her team helps companies solve and overcome their CRM, loyalty, and customer experience challenges. She is also a nationally known loyalty & CRM expert, recognized by the CRM community and her peers with major industry awards for programs such as GameStop's PowerUp Rewards, which has more than 35-million members, many of whom pay an annual subscription fee for an enhanced experience. She has also created and/or run several well-known loyalty and subscription programs like myGNC Rewards, United Airlines' Silver Wings Plus, Vail Resorts PEAKS, Payless ShoeSource Points, Neiman Marcus InCircle, and one of the first big national loyalty subscription programs in the 90's, Blockbuster Rewards. For more information, go to https://www.incendioworks.com/ or connect with her on LinkedIn.
