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Spark ShiftsSpark Shifts is podcast, which dives deep into th Author: Michael Ash
Spark Shifts is podcast, which dives deep into the small insights businesses can rely on, in order to spark big changes for their brands. Listeners can subscribe for free to the Spark Shifts podcast on iTunes, and can also listen on soundcloud.com/spark-shifts. This series is a production of Michael Ash, Digital Strategist whos helped countless startups and Fortune 500 companies thrive in a saturated global market. Language: en Genres: Business Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Digital Marketing Trends For 2018 - Michael Ash - Spark Shifts - EP - 06
Thursday, 26 January, 2017
In this episode, we are going to talk about 8 digital marketing trends that are going to shape 2018 and how you can use them to your advantage in 2017. Our topics will revolve around time, mixed reality, C2B, voice-assisted search, local awareness, dark social, walled gardens, and chatbots. Show Notes • Uber is not in the business of transportation, it's in the business of time [0:37] • With mixed reality you can imagine a world where your IKEA catalog for instance can interact with your existing furniture, without looking like it's hovering on top of it [1:41] • In the future world the business is C2B not B2C. C2B is consumer to business [2:25] • The biggest obstacle course for advertiser in 2018 won't be about delivering accurate data. It will be about summarizing the customer journey in a meaningful way [3:47] • There is no doubt we are moving towards a zero interface world [5:08] • "Near me" type of searches will continue to rise because smartphone users are always on-the-go [5:58] • According to RadiumOne 84% of social sharing is dark [6:45] • There are over 1 billion active users on Facebook Messenger and most of them expect brands to service 24/7 [7:48]
