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Off the PitchAuthor: Matt Cunningham
Conversations with individuals working within and shaping the game of soccer, from off the pitch. Hosted by Matt Cunningham. Language: en-us Genres: Business, Soccer, Sports Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Storytelling Mastery in American Soccer: Brendan Hannan | Ep. 27
Episode 27
Wednesday, 28 May, 2025
In this episode we are joined by Brendan Hannan, the managing partner of media production company Skylark, a former MLS executive and sports entrepreneur. In this episode, Brendan shared with us his unique path to end up in sports, which led to a career working on some of the most exciting projects in American Soccer.Brendan recounted his career step-by-step, detailing some PR stunts that were pulled, and revealing details about some of the marketing campaigns behind MLS’ biggest signings. Couple that with the logistics of navigating a growing digital landscape and Brendan shows exactly why he was at the fore-front of his field. Brendan spoke to the importance of marketing to the business of sports organizations, as well as how important it is that they are working cross-functionally with the entire office to ensure consistent and cohesive messaging across the organization. He also highlights how necessary it is to have good team members behind these major projects.Brendan’s journey to and time within the league are nothing short of inspiring. Check out this episode to hear behind the scenes of marketing growth within American Soccer.Now Live on Youtube, Spotify, Apple and everywhere else.#OffThePitch • #SoccerBusinessPodcast ----------------------------------------------------Subscribe on YouTube:https://www.youtube.com/@PodcastOffthePitch/Follow Off the Pitch on Instagram:https://www.instagram.com/podcastoffthepitch/Follow Off the Pitch on TikTok:http://www.tiktok.com/@podcastoffthepitchFollow Brendan Hannan on LinkedIn:https://www.linkedin.com/in/brendan-hannan-0825258/Follow Matt Cunningham on social:https://www.linkedin.com/in/mattcghm/Follow David Kinnear on social:https://www.linkedin.com/in/dkinnear/
