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Wicked Thoughts with Fleire CastroAuthor: Fleire Castro
Fleire Castro is the founder of DashoContent - Asia's First Content Subscription Platform helping marketing teams and agencies simplify their content operations. She is also the proprietor of Third Team Media, a boutique social media and digital agency in Cebu, Philippines. In this show, she shares her thoughts about business, marketing, technology, digital trends, and the digital lifestyle Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Episode 65 - Are Brands Ready for an AI-powered Future?
Episode 11
Thursday, 9 January, 2025
Join us for a discussion about AI’s potential in marketing as host Fleire Castro, founder of DashoContent, brings together industry leaders to explore what it takes to stay competitive in an AI-driven world. Featuring expert insights from Penn Lat (Virtua Solutions), Sal Saqeb (SCI Capital), Mykee Dizon (MetroMart), and Miko David (David & Golyat), this episode covers everything from AI’s benefits and ethical concerns to practical strategies for utilizing AI responsibly. The panel dives deep into the evolving landscape of AI in marketing, from its transformative impact on creative processes to addressing challenges like maintaining brand alignment and navigating ethical considerations. They share actionable insights into how brands can harness AI while keeping their unique identity intact. KEY TOPICS • How AI streamlines tasks like market research and creative content generation. • Ethical implications: Ensuring authenticity and avoiding deceptive practices with AI. • Balancing the speed of AI with the creativity of human input. • Preparing teams and fostering a culture of innovation before adopting AI tools. • Real-world success stories and strategies for integrating AI effectively. Practical Takeaways AI is a powerful tool, but successful adoption starts with clear objectives, an innovative mindset, and a commitment to ethical practices. This episode provides valuable tips for brand owners, marketers, and entrepreneurs aiming to stay ahead in an AI-powered marketplace. RESOURCES & LINKS • Fleire Castro LinkedIn: Fleire Castro LinkedIn • DashoContent: dashocontent.com • Supported by: Common Ground, DashoWork, Dasho AI Is your brand ready to embrace the AI future? Tune in for real-world examples, best practices, and valuable takeaways to help you thrive in a rapidly evolving marketing landscape. Visit dashocontent.com for updates and resources!
