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Predictable B2B GrowthAuthor: Javier Lozano, Jr. - Chief Marketing Officer
Predictable B2B Growth is the podcast for founders, CEOs, CROs, and marketing leaders who are tired of fluff and want real strategies that drive revenue.Hosted by Fractional CMO Javier Lozano Jr., this show cuts through vanity metrics and random acts of marketing to give you actionable frameworks for building pipeline, aligning sales and marketing, and scaling predictable growth.Each episode delivers straight talk from a CMOs perspective from positioning and messaging to demand generation, RevOps, and brand strategy. No hype. No shortcuts. Just proven insights to help you build a growth engine that actually works.If you want to stop guessing, stop chasing trends, and start building marketing systems that fuel revenue, youre in the right place. Language: en-us Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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What B2B Brands Can Learn From Adidas’ Backyard Legends Storytelling Masterclass
Episode 212
Friday, 15 May, 2026
In this episode of Predictable B2B Growth, Javier breaks down Adidas’ Backyard Legends World Cup campaign and explains why this 5-minute ad is a masterclass in storytelling, positioning, attention, and brand-building.The campaign features Timothée Chalamet, Lionel Messi, Bad Bunny, Lamine Yamal, Jude Bellingham, Trinity Rodman, David Beckham, Zinedine Zidane, and Alessandro Del Piero. But the reason it works is not because Adidas stacked the ad with celebrities.It works because Adidas built a legend.A rumor.An undefeated local crew.A guide.A challenger team.Nostalgia.Stakes.Cultural relevance.And a story people immediately want to repeat.Javier connects the Adidas campaign back to a bigger problem in B2B marketing: too many companies position themselves as the hero. They talk about their product, their website, their team, their features, and their company updates — while the customer gets pushed to the side.The best brands do the opposite.They make the customer the hero.They become the guide.They create stakes.They build belief.They tell a story the market wants to carry for them.In this episode, Javier covers:How Adidas used rumors and folklore to create instant attentionWhy Timothée Chalamet works as the guide, not the heroHow the local crew became more interesting than the global celebritiesWhy nostalgia only works when it serves the storyWhat B2B brands can learn from Adidas about positioning and narrativeWhy long-form content works when the story earns the audience’s timeHow to make your product feel natural inside the customer’s worldWhy the strongest brands create belief, not just awarenessIf you’re a founder, marketer, revenue leader, or B2B executive trying to build a brand people remember, this episode is a reminder that great marketing still comes down to one thing:A great story, told well.Send us Fan Mail Thanks for listening to Predictable B2B Growth.Want predictable pipeline (not random acts of marketing)? Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline Subscribe to the newsletter: https://boldermediasolutions.com/newsletter Book a strategy call: https://boldermediasolutions.com/strategyMore episodes + show notes: https://boldermediasolutions.com/podcastConnect with Javier:LinkedIn: https://www.linkedin.com/in/javierlozanojr/ Website: https://boldermediasolutions.comIf the show helps, follow + leave a rating/review.
