Talking.Golf Author: Wisconsin.Golf Wisconsin.Golf reporters Gary D'Amato and Rob Hernandez check in each week on the Wisconsin golf scene, from the tournament trail to the personalities to golf course news and reviews to those quintessential only in golf stories that drive our passion good shot after bad. Be a guest on this podcast Language: en Genres: Golf, Sports Contact email: Get it Feed URL: Get it iTunes ID: Get it Get all podcast data

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How Bad Birdie founder Jason Richardson is changing golf's 'boring' apparel tastes
Thursday, 2 April, 2026

Jason Richardson, who founded Bad Birdie out of his apartment in 2017 because he felt "golf was boring," has changed golfers' tastes in apparel with a brand that has made its way into country clubs and pro shops in Wisconsin and across the country. Wisconsin.Golf's Rob Hernandez talks with Richardson about the journey.

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