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Innocence Theory PodcastAuthor: Innocence Theory Podcast
Enter the world of simple genuine heartfelt conversations, connecting with people through their stories. Innocence Theory is where we explore the role of design thinking in nudging climate action. Your favourite podcast sprinkled with insights and occasional facetious humour. Brought to you by two childhood buddies, rediscovering everyday life as it happens. Language: en-us Genres: Arts, Design, Nature, Science Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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#37 Designing for Repairability : Sustainable product design in the real world (An Inflection Point episode by Innocence Theory)
Episode 4
Friday, 6 March, 2026
Sustainability that doesn’t make financial sense isn’t sustainable.A conversation on sustainable product design, hardware startups, circular economy thinking, and the right to repair.In this episode of Innocence Theory, Koushiic Durai, Founder of WowFactories, talks about what it really takes to build sustainable hardware that can survive in the real market.His view is simple. People should buy a better tool, with sustainability as a feature, not the pitch. The Combine Driver is the first realization of that idea, a modular screwdriver designed to last and be repaired.The conversation explores the realities of building a hardware startup, from high tooling costs and slower iteration cycles to investor expectations and manufacturing constraints.At its core is a founder’s challenge: balancing passion, financial viability, and environmental responsibility.If the idea resonates, support Koushiic’s vision on Kickstarter:https://www.kickstarter.com/projects/wowfactories/the-combine-driver-2-in-1-ratchet-and-torque-screwdriverWhat This Episode ExploresWhy starting with a humble tool can unlock larger sustainability change.Designing products for repair, longevity, and reuse instead of disposal.The hidden economics behind sustainable hardware design.What it actually takes to bring a physical product from idea to market.Using community feedback to shape product decisions without losing the vision.Why Listen NowClimate change is forcing a rethink of how products are designed and built.Circular economy thinking is moving from theory to practical necessity.Many environmental problems require better hardware, not just better software.Designers and founders now influence how long products stay in use instead of becoming wasteConnect with UsShare your thoughts: listen@innocencetheory.comIf this episode resonates, please share it or leave a review - it truly helps us grow.Guest : Koushiic DuraiHost: Dinesh Kumar C, Arjun ShrivatsanEditor: Abhinav SureshCover Art: Akshay JoshiDo you like the Innocence Theory Podcast? Tell your friends, support ITP on Patreon, and have your boss sponsor an episode.
