Light em Up Audio Experience - The Podcast for the modern cigar enthusiast, featuring the cigar industry's legends, boutique

Author: Light em Up World

Welcome to the Light em Up Lounge the award-winning global cigar lounge and lifestyle show hosted by Reinhard Pohorec & Christian Wohlrab. Where Cigars Light Up Conversations We sit down with world-class guests to spark meaningful dialogue and explore the finer things in life. While cigars bring us together, the conversations go far beyond smoke: wine & spirits, hospitality, art, design, music, luxury, lifestyle, and business. Bi-Weekly episodes & highlights Monthly live shows with interactive Q&A Deep-dive interviews with icons, innovators & creators Behind-the-scenes insights into the cigar & luxury lifestyle With more than 4 million views and 400 episodes, the Lightem Up Lounge has become a global stage for inspiration, connection, and discovery. Join the conversation. Subscribe today and become part of the Lightem Up community. Get your personal invitation to the next live event: www.lightemupworld.com
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Language: en

Genres: Business, Crafts, Leisure

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The Light'em Up Lounge Ep. 05: Changing Consumer Behaviour
Episode 5
Thursday, 11 December, 2025

🎙️ Light ’Em Up Lounge — Episode 05: Changing Consumer Behaviors with Nicholas Krüger ✨ Episode Summary In this episode of the Light ’Em Up Lounge, host Reinhard Pohorec welcomes back special guest Nicholas Krüger — distiller, entrepreneur, bar-owner, rummelier, and outspoken advocate for authenticity in the spirits world. Together, they dive into one of the most pressing topics in hospitality and luxury craft culture: the dramatic shift in consumer behavior. From declining alcohol consumption numbers to generational lifestyle changes, from authenticity vs. mass market to craftsmanship, community, and transparency — this conversation explores what is really happening behind the headlines and what the future of premium spirits, cigars, and craft culture might look like. Nicholas shares candid insights about: The truth behind “declining alcohol consumption” Why sales numbers don’t equal consumption How buying habits, overstocking, and generational shifts distort the narrative The rise of craft, story-driven, artisanal products His philosophy of authenticity, transparency, and direct consumer interaction Lessons from failures and why long-term trust beats short-term gain The evolution of cigars and spirits pairing His journey and vision to become the world’s most influential rum maker This episode is packed with honesty, expertise, and forward-thinking perspective — a must-listen for anyone in hospitality, luxury craft, or entrepreneurship. 🔥 Key Topics Discussed: The myth vs. reality of declining alcohol consumption Media narratives around health, wellness & abstinence Why people drink less in bars but not necessarily overall The impact of overbuying and market cycles in spirits Craftsmanship as antithesis to mass digitalization The importance of *personal interaction* and *community building* Why authenticity is the most valuable currency The dangers of producer entitlement and outdated expectations A deep dive into cigar–spirit pairing and developing a signature product Transparency, mistakes, and the cost of maintaining consumer trust Long-term thinking and the legacy mindset in building a brand The book that shaped Nicholas’s current philosophy 🥃 Featured Tasting: Wagemut Aficionado Collection Maduro Nicholas presents a bespoke spirit crafted specifically for pairing with cigars: 20-year-old Trinidad rum as the base Enriched with *Pedro Ximénez Sherry* Matured in *walnut* and *Palo Cortado* casks Viscous, rich, velvety, complex Designed to elevate any premium cigar experience A perfect example of artisan craft meeting thoughtful intention. 📚 Book Recommendation: The Almanack of Naval Ravikant — the book Nicholas calls the most important of his life, shaping his approach to value creation, responsibility, flow, and long-term vision. 💡 Memorable Quotes “Why should the customer buy from you? Who are you?" “Authenticity and transparency are everything.” “We don’t deserve anything — we must earn it. And that’s beautiful.” “The consumer is not stupid. We’re all experts — some just lack the words.” “If I mess up, I take responsibility. Trust is my most precious asset.” 👤 About the Guest: Nicholas Krüger: Master blender, distiller, bar owner, founder of Wagemut, and one of Europe’s most dynamic voices in the craft spirits movement. Nicholas is known for bringing radical authenticity, community collaboration, and transparency into an industry often shrouded in mystique.