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Campaign ModeAuthor: Daniel Bennett
Exploring the opportunities at the intersection of the marketing, innovation, and gaming worlds. Conversations and advice from leaders in the gaming and marketing eco-systems. We talk with the publishers, platforms, brands, and the gamers that turned their passion into a profession. As gaming continues to evolve into one of the worlds most dynamic industries, brands are increasingly looking to find an authentic role in that world. So that's where we start. Connect - hello@campaign-mode.com Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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How Facebook Gaming is Looking to Bring Out the Best in All Communities
Thursday, 29 April, 2021
In this week's episode, Dan talks with Claire Weston, Global Director of Partnerships Marketing at Facebook. Claire is one of the leaders of Facebook's Gaming Partnerships team. They cover topics ranging from how Facebook is looking to give voice to underrepresented gamers, how they consider mental health to be a key component of bringing the best out of all communities, and what the near future might hold for both Facebook gaming and the broader gaming world.
