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The SoundCentric PodcastAuthor: Adam Dash
SoundCentric provides listeners with a fresh analysis of the latest releases, current events, and trending topics in the world of music. Stay up-to-date with weekly content consisting of exclusive interviews, in-depth discussions, and unfiltered debates. But no matter where you tune in, one thing is for certain: Music Lives Here. Language: en Genres: Music, Music Commentary, Music Interviews Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Episode 120 | le'Roy Benros talks legendary bookings at SOBs, Building Big.Ass.Kids, and the Future of Music Monetization + More
Episode 55
Wednesday, 29 April, 2026
In this episode of the Sound Centric Podcast, Adam Dash sits down with music executive and creative strategist le’Roy Benros for a deep dive into the evolution of the music industry from the blog era to today’s digital-first landscape. le’Roy reflects on his time at SOBs, where some of hip-hop’s biggest names including Drake, J. Cole, Kendrick Lamar, and Kanye West passed through early in their careers, and breaks down what it takes to spot and develop talent at the ground level. The conversation explores the founding and growth of Big Ass Kids, a creative platform and ecosystem built to help artists and music professionals bring ambitious ideas to life through marketing activations, storytelling, and community building. le’Roy shares behind the scenes stories from standout campaigns with artists like Smino and Meek Mill, and explains how world building has become a core part of modern music rollouts. They also discuss the future of the industry, including how artists are monetizing beyond streaming, the rise of superfans, and why financial literacy including Bitcoin and new digital asset models is becoming increasingly important for creatives navigating their careers. This episode blends music history, business strategy, and forward thinking insight into where the industry is headed next. Twitter: https://twitter.com/soundcentricmus Instagram:https://https://www.instagram.com/soundcentricmusic/ Tik Tok: https://www.tiktok.com/@soundcentricmusic Facebook: https://www.facebook.com/SoundCentricmusic Website: https://soundcentricmusic.com Podcast: https://www.soundcentricmusic.com 00:00 Introduction to the Soundcentric Podcast 02:35 The Blog Era and Its Impact on Music 04:51 Modern Marketing Strategies for Artists 09:27 The Role of Industry Plants in Music 11:40 The Importance of Live Performances 19:31 Booking Artists: Behind the Scenes 22:57 Monetizing Music in the Digital Age 26:14 The Birth of Big Ass Kids 28:00 Collaborative Projects and Artist Experiences 30:32 Innovative Campaigns and Activations 33:28 Navigating the Music Industry as an Entrepreneur 36:28 Building a Supportive Community for Artists 40:30 Addressing Industry Challenges and Future Predictions 44:19 Financial Literacy and the Role of Bitcoin 51:53 Upcoming Events and Opportunities
