Growth Department

Author: Chelsey Reynolds

Welcome to Growth Department, the business podcast for founders, small business owners, and growth-minded leaders who want real answers to the question, "How do I grow my business?"Each week, host Chelsey Reynolds talks with experienced operators, executives, and entrepreneurs who share what actually worked (and what flopped) as they built their companies. We cover everything from how to find customers, scale operations, and lead with impact to how personal growth shows up in professional success.If you're tired of recycled advice, influencer hype, and growth hacks that dont work in the real world, youre in the right place. Expect honest conversations, battle-tested strategies, and the mindset shifts you need to scale smart and stay sane.
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Language: en-us

Genres: Business, Entrepreneurship, Marketing

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Marketing Misunderstood: The Invisible Work Behind Real Growth
Episode 16
Friday, 22 August, 2025

Send us a textWhat is marketing, really? If your answer is “social media” or “getting more leads,” this conversation will reset your perspective.On this episode of the Growth Department podcast, Chelsey sits down with marketing strategist Tamara Ceman to unpack the invisible side of marketing. This is the foundational work that makes campaigns stick and businesses grow. They dive into audience research, positioning, go-to-market strategy, and how to make your first marketing hire with confidence.If you’ve ever said “I need more leads” without building a marketing foundation, OR if you’re a marketer struggling to explain your value to skeptical leaders, this episode is for you.Here’s what you’ll hear inside:Why most founders misunderstand marketing and how to reframe itThe invisible work behind messaging, positioning, and customer researchSigns it’s time to hire your first marketing role and what to look forWhy tactics by themselves rarely lead to sustainable growthHow marketers can rebuild trust with leadership teamsWhy marketing is a cost of doing business, not an optional extraThis episode blends tough love with practical advice, giving founders and marketers a clear path to building systems that create growth.🎧 Tune in if you’re ready to stop throwing spaghetti at the wall and start building real marketing that works.Stay in the know with all-things Growth Department: Website | LinkedIn | TikTok | YouTube | X Each week, we interview founders, business leaders, and experts in their field about how to grow a business and the personal growth that comes with the journey. #LetsGrow !