 |
Second in Command: The Chief Behind the Chief with Cameron HeroldThe World's Leading Network for the 2nd in Command Author: Second in Command with Cameron Herold
Welcome to the Second in Command Podcast hosted by Cameron Herold, brought to you by the COO Alliance, where top-level COOs share their insights, tactics, and strategies that made them the Chief Behind the Chief. Cameron Herold founded the COO Alliance with one simple goal in mind: to provide COOs with the same professional development and growth opportunities CEOs have enjoyed for many years. COO Alliance is the world's leading network for the Second in Command. Cameron Herold is a top business consultant, best-selling author, and speaker. Hes the mastermind behind hundreds of companies exponential growth and hes touched thousands of businesses indirectly through his work. Language: en Genres: Business, Entrepreneurship, Management Contact email: Get it Feed URL: Get it iTunes ID: Get it |
Listen Now...
Ep. 551 - FAN FAVORITE | Orangetheory Fitness Former COO Griff Long | The Truth About Building Outstanding Leadership Teams
Thursday, 5 February, 2026
Are you tired of chaotic operations, burned-out teams, and the relentless pressure to execute big visions without breaking yourself in the process? In this can’t-miss fan favorite episode, Cameron Herold goes deep with Griff Long, former COO of Orangetheory Fitness, a leader who’s transformed personal growth and business results at some of America’s top brands. If you’re a second-in-command, exhausted by firefighting and silo wars, this conversation will shake up your playbook. Griff shares battle-tested leadership secrets, why people (not processes) matter most, and how data-driven innovation is gripping the fitness world.Skip another mediocre “growth” podcast. Listen now to avoid the #1 pain point for COOs: stagnant teams, missed opportunities, and burnout. This is your backstage pass to proven strategies and exclusive insights you won’t get anywhere else.Timestamped Highlights[00:00] – Why this episode is a fan-favorite (and why you need it now)[00:28] – Griff’s devastating rookie mistake and how it reshaped his approach[01:24] – The “double threat” that got Griff hired at Orangetheory[03:09] – The surprising science and secrets behind Orangetheory’s addictively sticky workouts[09:33] – Griff’s golden thread technique for obliterating silos and boosting buy-in[13:00] – Why running corporate-owned studios is Orangetheory’s secret weapon[16:02] – How Griff rebuilt the org chart and what every COO should copy[19:20] – Laser focus vs. death by a thousand cuts: How to avoid competitive distraction[25:19] – Griff’s top-three leadership lessons (and the #1 thing he’d tell his 22-year-old self)[34:08] – The red/yellow/green “traffic light” playbook for direct reports and leadership developmentAbout the GuestGriff Long is the former COO of Orangetheory Fitness, blending 25+ years of hands-on leadership with a passion for measurable growth and elite team culture. Known for scaling fitness giants like PureBar and SoulCycle, Griff has rebuilt teams, crushed operational bottlenecks, and championed transformations using data and heart. He’s a US Triathlon Coach, a Six Sigma Green Belt, and a master at developing people before processes—essential context for any COO facing existential growth pains.🔗 LinkedIn | Website | Facebook | InstagramMentioned ResourcesSix Sigma (Green Belt, Failure Mode Effect Analysis)Pure BarreSoulCycleEquinoxHertz
